A whole world of services in the consumer’s pocket
der to create systems that are compatible between all suppliers, devices, appli
cations, operators and networks.
-
The Open Mobile Alliance (OMA)
187
lists the following barriers to opening:
T
mak
he existence of multiple networks and devices, as well as different locations,
The con
es standardization and the interoperability of mobile social networks difficult.
social network must be accessible from an
vergence of fixed and mobile networks also hinders this opening. A
ther fixed or mobile, making it a unique global network.
ywhere and using any device, whe-
The case of
ket. Google launched an initiativ
Google
188
is evidence of the desire for standardization in the mar
e with the aim of making it easier for dev
-
ers to create applications, by establishing common standards for various social
elop-
networks: Friendster
its own social network Orkut. This application giv
, Hi5, LinkedIn, Ning, Plaxo, Viadeo and Oracle Friends and
of a social network, such as information about users, their friends or social net
es access to the basic functions
work, and their activities.
-
Once these barriers are o
sequence of the opening will ha
vercome, the increased use of mobile networks as a con
ve a positive impact on all participants in the sector:
-
The
all the communities gener
mobile operators will benefit from the use and mo
subscriptions with a monthly fee.
ate and manage, even by means of establishing
vement of data that
ties related to their br
Companies in all sectors
and or services, and identif
will be able to sponsor special interest communi-
rantee the effectiveness of marketing campaigns.
y market niches which gua-
Advertisers will be able to target a larger number of communities at
a lower cost, and spending less time.
will enable campaigns to be launched in sev
The definition of single par
eral communities with no need
ameters
for adaptation. This will lead to sa
can be invested in designing new campaigns.
vings in terms of finance and time, which
5.5.4. How to design a successful mobile social network
In order to succeed in this sector
into account the objectiv
, it is necessary to design the service by taking
187
help to reach them:
es of users and to define the best technology that will
http://www
OMA:
.openmobilealliance.org/.
188
Google:
www.google.com/.
t
Consider the mobile social network str
ype of mobile network—
ategy. It is necessary to define what
Trust to Marketing. Social
189
Mobile Social Computing Adds ble. Forrester
a blog, wiki, social network, etc.— is the most suita-
F
Computing Goes Mobile.
orrester. January 2008.
Jaap Favier.
ning a network str
189
recommends a four
technology.
ategy. POST stands for: people, objectiv
-step method, known as POST
es, strategy and
, for defi-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
86
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185