New ways of doing business in the telecommunications sector
4.0
3.5
3.0
2.5
2.0
1.5
1.0
0.5
0.0
Revenue Sharing Models Pay-per use
Recurring flat-fee Subscription Personalized Services and Content
Content License fee Free Content
Time Specific Pricing Value-based pricing
Figure 64. Business models used b
Source: dr
y content providers in the next five years.
Note: see glossary for description of the different business models.
awn from the conclusions within the Future Trends Forum.
Currently
gion. Content pro
, the terms go
viders in Europe often reach deals with oper
verning profit sharing vary according to geographic re-
about 50%, while in the United States operators and dev
ators to the tune of
30%/70% split, both in sharp contr
versus the 91% received by content dev
ast to Japan, where oper
elopers agree to a
elopers. Obviously, the higher the profits
ators take in 9%
seen b
terms of the content being produced, with consumers ultimately benefiting.
y developers as a result of these agreements, the greater the stimulus in
8.3. The monetization of mobile social networks
The experts consider mobile social networks to be among the services offering
the greatest opportunities for companies. Nev
type of mobile-specific content, one of the outstanding issues fo
ertheless, as seen with another
is price. Despite man
r social networks
of people signing up for these is relativ
y mobile operators offer flat
ely minor
-r
. Thus, a large amount of cus
ate subscriptions, the number
tomers pay expensive bills—which are often difficult to decipher—as a result of
-
signing onto the mobile social networks.
Mobile social networks represent one of the most successful services, giv
they account for much of the tr
en that
figure equates to 40% worldwide, according to the study
affic on the mobile Internet. In specific terms, the
State of the Mobile
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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