A whole world of services in the consumer’s pocket
5.6.2. With your headphones on: music on mobile devices
Music is another form of mobile entertainment with a potential appeal.
content on mobile devices includes downloading ringtones and music,
Music
listening to the radio and watching videos
devices is constantly ev
creasing, as are the amount of content suppliers and the attempts b
olving. Users’ opportunities for choice are r
. The music industry for mobile
y companies
apidly in-
from other sectors trying to promote and sell music on different platforms and to
various consumers.
Howev
are technological and legal barriers. F
er, the market has still not experienced all the forecast growth, as there
adapted devices and establish systems guar
or this reason, it is necessary to dev
anteeing the user
elop
tent rights.
’s security and con-
A
1
with the highest demand on mobile devices in terms of the number of users, ac
t present, live radio and downloading ringtones and songs are the areas
Móvil.
96
Estudio España Consumo
Insight. No
TNS Global T
vember 2006.
echnology
sees the greatest potential for growth in music on mobile devices in FM r
cording to the study conducted by TNS Global Technology Insight
196
, which also
-
adio.
36
Spain 22
16
35
World
34
26
% highly likely/probable that they will listen to the radio
% highly likely/probable that they will download songs
% highly likely/probable that they will download music videos
Based on: Non-users of these services.
Figure 35. The growth of r
Source: TNS Global T
adio on the mobile handset.
echnology Insight.
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
90
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