The expanding range of smart handheld devices
4
3,6
3,2
2,8
2,4
2
1,6
1,2
0,8
0,4
0,0
More applications and services tailored
for them
Devices usability
M
targeted to this segment
ore marketing of devices and services Reduce prices (devices, services)
Clarify services prices More intimacy and
confidentiality
More security Others
Figure 24. Efforts to increase the sale of handsets and use of data services
Source: drawn from the conclusions within the Future T
among older people.
rends Forum.
4.5. Case studies of smart handheld devices
A good pr
which designs handsets with the input of its communit
actice in the personalization of handsets is that of
y of dev
OpenMoko
104
,
pany has been working on the creation of
elopers. This com-
tem for y
a handset based on an open sys-
ture. Last y
ears, with a stated mission of designing the mobile devices of the fu
ear it launched the Neo1973 onto the mark
-
screen, GPS, music and other functions, and sold all the units from its website in
et, which has a touch-
three days.
mobile devices to be personaliz
Other companies like the startup
ed. In particular
Modu
105
have also joined the trend that allows
telephone, which is a very basic model with 1 GB of internal memory and an
, Modu has developed its Modu
MP3 pla
sages. Howev
yer, and can only mak
er
e calls from the address book and send SMS mes-
slipping it into accessories such as
, the basic functions of this modular mobile can be expanded b
jackets or mates.
y
_P
http://wiki.openmok
104
OpenMoko:
age.
o.org/wiki/Main
The success of other companies is based on providing a response to the changes
http://www
105
Modu:
.modumobile.com/.
er
taking place in societ
al manufacturers are mark
y, such as the aging of the population. F
eting mobile handsets that are simple to use, being
or this reason, sev-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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