New ways of doing business in the telecommunications sector
Telecoms Revenues, Global Advertising Revenues,
Online and Mobile Advertising Revenues ($bn)
Global Mobile Advertising Revenue Forecasts ($bn)
2,490
2006
20
2010
STL Partners Strategy Analytics
2,000
15
Informa Telecoms ABI Research
10
425
533
5
30 62
Telecommunications
Fixed and Mobile Global Advertising On-line and Mobile
Advertising
2006 2007 2008 2009 2010 2011
Online/Mobile Advertising revenues will remain small (<2.5%)
compared to overall telecoms revenues
Source: Mobile Mark
2006-2011: Telco 2.0, March 2007. Global Mobile Adv
eting and Advertising, W
Figure 60. Predicted rev
orld Market 2005-2011: ABI R
enues from adv
esearch, 2006. Global Mobile Adv
ertising.
ertising Market Forecasts,
(WMS) Strategic Advisory Service, May 2007. Global Mobile Adv
ertising Summary 2007-2011: Str
ertising Revenue 2006-2011: Informa T
ategy Analytics, Wireless Media Str
elecoms, 2006.
ategies
The F
in the mobile mark
TF experts examined the viabilit
et whith advertisement rev
y of funding the new services being launched
enues and most discarded this option.
71.43%
Y
funded
es, new services will be mostly ad
No
28.57%
Source: dr
Figure 61. Will new services be ad funded?
awn from the conclusions within the Future Trends Forum.
In the opinion of the F
players (e.g., Google
TF experts, these models may work for some services and
liev
), but they cannot be applied to all new services. They be-
standards: it must be nonintrusiv
e that the sort of advertising most likely to succeed will meet the following
account and be requested b
e, offer the customer value, take location into
an excellent means of achieving this.
y the user. Searches done using mobile devices are
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
154
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185