New ways of doing business in the telecommunications sector
some mark
Web
328
, conducted b
centage climbs abo
ets, such as the United States, South Africa and Indonesia, the per
y the developer of the mobile browser Opera Mini. And in
-
by mobile social networks will go from the 572 million dollars reported in 2007
ve 60%. According to forecasts, global revenues generated
to over 5.7 billion dollars in 2012.
In addition to encour
to oper
aging traffic, mobile social networks offer other advantages
(UGC),
ators and their partners. Since they are based on user
they have low production costs and provide r
-generated content
something that helps reduce customer churn.
ather attractive services,
Agreements between wireless carriers and the top social networks of the online
world
and Virgin Mobile
are nothing new
332
. In the United States, AT&T
329
, Sprint
330
, Verizon
331
followed suit with MySpace
have associations with Facebook. In Europe, Vodafone
consists of rev
as did Orange with Bebo. One of the agreements
jor exponents of social networks
enue sharing with oper
333
.
ators on the traffic generated by these ma-
No one w
remaining doubts as to how that will be achiev
ants to stop riding this wave, which promises high profits despite the
advertising is beginning to look lik
ed. As seen with other services,
bills and for companies to generate rev
e a valid option for users to lower their phone
been adequately deplo
have focused more on including the cost of the data tr
yed in the mobile mark
enues. Nev
et, giv
ertheless, this model has not
en that oper
affic to the content price.
ators thus far
328
“Redes sociales móviles: una red”
Movilsur. 2/08/2008. Article:
. started to integr
Some companies, such as
ate ads in their social networ
Jumbuck Entertainment
ks. Mean
334
(Chat Del Mundo), ha
while,
Itsmy.com
ve
329
AT&T:
http://www.att.com/.
launched the first mobile social network with advertising and MySpace
335
330
ted an ad-funded, mobile version of its site.
presen-
http://www
Sprint:
.sprint.com/.
331
http://www
Verizon:
.verizon.com/.
be financed primarily b
While most of the experts on this topic believ
y advertising, others sa
e that mobile social networks will
y that the addition of new loca-
332
http://www
Virgin Mobile:
home.do.
.virginmobile.com/vm/
known as
tion-based services will giv
The Grid
336
is a good example.
e viability to new rate plans. The social network
333
telecomunicaciones. 7/12/2007.
Tendencias de las
In addition to the lack of clearly defined business models for making mobile so
Article: “Las redes sociales
cial networks profitable, there is another factor that could put the br
-
móviles empiezan a gener
negocio
ar
these services in the medium term: 3G networks are not designed to support
akes on
http://www
.” two-
redes-sociales-mo
.tendencias21.net/Las-
a-generar-negocio_a1953.html
viles-empiezan-
.
a rather slow process.
way data traffic. While downloads do not present problems, uploading is still
334
http://www
Jumbuck Entertainment:
.jumbuck.com/.
Some experts on the matter are starting to wonder whether the networks are
prepared to handle a massiv
335
http://www
Itsmy.com:
.itsmy.com/.
applications such as social networks. Although oper
e increase in the number of users accessing data
usage on services lik
ators are trying to build up
http://www
336
The Grid:
.thegrid.co.za/.
more unsatisfactory the user experience will be. If that happens, users ma
e these, the fact is that the more it grows, the slower and
up going away.
y end
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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