Applications of mobile products and services in traditional businesses
6.2.1. Benefits of mobility in the business field
The deplo
significant initial in
yment of mobile solutions among a compan
v
y’s workforce requires a
from it, thanks to these factors:
estment. However, it is relatively easy to obtain a return
It improves the organization’s efficiency due to a combination of the
following:
–
compan
The loss of productivit
y’s applications from an
y caused b
y location is minimiz
y a lack of real-time connection to the
of the times when the only communication channel is a mobile handset
ed. Taking advantage
ma
in emplo
y lead to ex
y
cellent time savings, as well as contributing to an increase
waiting rooms, etc.).
ees’ productivity and efficiency (waiting in airports, taxi rides,
–
motiv
It gives professionals greater flexibilit
ation at work.
y, which has a positive effect on their
–
mobile networks that are created.
It improves cooperation between people in the organization, thanks to the
Mobile solutions mak
sible, with quick and efficient distribution of information.
e distance management of a company’s workforce pos-
formation o
The synchronization of mobile solutions means that processes where in-
ting processes, can be eliminated. The latter are replaced b
verlaps, which sometimes lead to errors, as well as manual repor-
porting, and so on, all of which leads to a beneficial cost reduction for busi
y automatic re
-
-
nesses.
Companies with the highest mobilit
and, thus improved service, which is a co
y levels encour
mpetitive differentiation factor
age greater customer focus
.
6.2.2. Successful cases of workforce mobility
Comercial Herbu
solution that is fully integr
235
has made its sales network more flexible, using a mobilit
ated with the company’s ERP. This means that any up-
y
date of customer details made using a mobile device is recorded on the ERP
that orders sent from mobile devices are shown as being processed in the com
, and
pany’s system. With this commitment to innovation, the company is at the fore
-
front in its sector, provides a much more comprehensive service for its cus
-
tomers and ensures more efficient management of its work.
-
enables them to be integr
Meanwhile, Adidas
236
has dev
http://www
235
Comercial Herbu:
.comercialherbu.es/.
resentativ
ated with the compan
eloped an application for BlackBerry devices that
y’s SAP applications. Sales rep-
is sent b
es can use it to make instant checks on stock levels. This information
http://www
236
Adidas:
.adidas.com/.
check the status of orders, consult the customer
y an email with links to images of the product. R
ized catalogs.
’s profile and create personal
epresentatives can also
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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