A whole world of services in the consumer’s pocket
the Internet will not tak
phone. F
cess to a mark
or companies participating in the mobile Internet boom, this means ac
e place on a personal computer, but instead on a mobile
et with a portfolio of millions of potential consumers. As men
-
tioned abo
sets do not ha
ve, the problem in this case is that in emerging
-
v
countries, most hand-
network.
e an Internet connection capacity or even have access to the
profits generated by data services
However, carriers see the mobile Internet as a means of increasing the
facing due to lower voice and SMS prices, which are the result of enormous com
in light of the heavy pressure they are
petition and strict regulation.
distribution channel that offers huge opportunities.
Content providers have, on the Internet, a new
-
All the F
sets will be vital in changing the w
TF experts agreed that having an Internet connection on mobile hand
ay that customers currently use t
-
vices.
heir de-
5.2.1. Mobile Web 2.0
The context could not be more positive. All the agents participating in the mobile
current level of use in absolute terms is disappointing
technology sector would benefit from the mobile Internet boom. Howev
for every
er, the
clearly shows that something has to change. This need for transformation has
one and
has already started and which will r
led to the term Mobile Web 2.0 being coined to refer to the rev
adically change the use of mobile Internet.
olution, which
The idea is based on mobile devices becoming the main means of Internet ac
cess in man
-
and more powerful networks. In the same w
y countries in the world during the next decade, with h
ay as Web 2.0 has led to a substan
ybrid devices
tial change in the Internet world, initiativ
principles to the mobile world. The adv
es are being taken to transfer its vague
-
need for opening and the use of open standards, which ha
ocates of this movement emphasize the
sults in the Internet world.
ve given such good re-
132
http://www
MySpace:
.myspace.com/.
the citizen
Mobile Web 2.0 also seeks to replicate
133
Flickr: http://www.flickr.com/.
munication and sharing experiences with other users. In this area, there are al
which characterized the Web 2.0 mo
the social aspect and creative role of
vement, with new ways of com-
ready applications that pro
134
http://www
Wikipedia:
.wikipedia.org/.
Space
132
, Flickr
133
, Wikipedia
vide access to classic web services (such as My
-
134
-
handsets, like the traditional Dodgeball
, etc.), and services especially designed for
135
and Twitter or Bluepulse
136
.
135
http://www
Dodgeball:
.dodgeball.com/. Although mobile Internet use is currently rather low, the figures for Europe pro
136
http://www
Bluepulse:
.bluepulse.com/.
vide grounds for optimism, according to Forrester
137
(see Figure 28):
-
Advanced Mobile Services’
137
Mobile Internet Users Lead In
Almost all European users ha
Adoption In Europe.
capacity.
ve mobile devices with an Internet connection
with Michelle de Lussanet and Dan
Pete Nuthall
Wilkos. Forrester. May 2008.
Less than half of them are a
their handset.
ware that they can connect to the Internet from
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
70
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185