A whole world of services in the consumer’s pocket
great opportunit
er and simpler oper
y for intercontinental P2P pa
ations for emigr
yment systems, as they are cheap-
t
that the oper
ion of operators has identified this opportunit
ants than bank transfers. The GSM associa-
ators themselves provide this service to their customers
y and has launched an initiativ
171
.
e so
5.3.5. The benefits of using a mobile phone for financial operations
Using mobile phones to carry out financial oper
types. First, it can significantly improve the qualit
ations leads to benefits of various
v
v
eloping countries who do not ha
eloped countries, m-banking impro
ve access to financial services. Second, in de
y of life of consumers in de-
ves the qualit
-
from financial institutions. The key factors in winning o
y of service that they receiv
ver consumers are: ease
e
of use, low cost of operations, 24/7 access and security.
From the point of view of the
While they are able to extend access to financial services to more (unbank
financial institutions, the benefits are obvious.
consumers, they can also improve their relationship with their current cus
ed)
tomers, reduce their operating costs, free up resources for processes of greater
-
v
promote self
alue, provide immediate access to the institution’
-service and obtain greater control and securit
s services (mobile banking),
the uncertain times currently troubling the financial sector
y for the customer. In
come an alternative that contributes to improving the situation.
, m-banking may be-
The
that are v
operators also have grounds for participating in m-banking, including some
the type of profits (obtaining initial commissions and from tr
ery sound: the opportunity to attract new customers, diversification of
crease in the average rev
ansactions), the in-
ing profits from cross-selling, b
enue per user, achieving customer loyalty and obtain-
ing the contract type to prepay.
y offering content for mobile devices and chang-
Finally
countries in this t
, governments
use is in the Philippines, where most of the population does not ha
ype of use of the mobile phone. An ex
have an ally in improving the economic situation of their
cellent example of this
bank accounts and is obliged to use private moneylenders, which limits it capac
ve access to
ity for growth. The Central Bank of the Philippines implemented a microfinancing
-
regime using mobile handsets, cooperating with the oper
171
that the financial institutions were regulated, which contributed to the country’
ators and making sure
Goes Mobile. But P2P Mobile
Person-to-Person Payment
Payment Is a Technology in
economic revitalization
172
.
s
de Lussanet, Liz
Search of a Market.
Benjamin Ensor. April 2007.
et Menk
Michelle
e and
5.4. Your handset tells where you are
172
October 2008. Article: “Mobile
Trends in telecommunications.
The F
banking will handle 8 billion
those that create the most business opportunities in the short term (see Figure
TF experts consider that location-based services on mobile handsets will be
dollars in 2012.
http://www.tendencias21.net/La-
”
27). These services pro
banca-mo
which is possible thanks to v
vide an estimate of the geogr
arious technologies such as location-based services,
aphic location of a device,
millones-de-dolares-en-
vil-movera-8-000-
2012_a1918.html.
time of arriv
users must giv
al and GPS
e their consent to being located for these systems to work. Once
, which operates via satellite connection. Mobile handset
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
80
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