A whole world of services in the consumer’s pocket
New projects are emerging in this area, such as
lows users to listen to an
teractiv
y station, as well as pro
Visual Radio
viding access to a visual and in
, a service that al
-
-
and comment.
e channel, which offers more information and opportunities to participate
As regards the use of this type of content in Spain, a study conducted by the
pean Union and the United States, rev
consulting firm M:Metrics
197
that analyses the use of mobile devices in the Euro-
leads the w
MP3 player.
ay in terms of number of people who use their mobile phone as an
eals the surprising figure that Spain in fact
The main factor
only factor. The devices are in man
limiting the use of music content is price, though it is not the
player, have a long enough battery life and be compatible with downloading music.
y cases not suitable, need to include an MP3
The opening of the mobile music market
must comply with in order to impro
The Open Mobile Alliance (OMA)
198
defines a range of criteria that companies
area. These criteria can be grouped as follows:
ve the opening of the mobile musical content
Securit
systems that ensure the confidentialit
y: in order to encourage music downloads, it is necessary to have
well as guaranteeing the rights to the contents downloaded.
y of the purchaser and the device, as
There will therefore be content with no broadcasting limits, and other content
Rights: it must be possible to establish rights for any type of musical content.
that will be restricted to a period of time, amount of downloads or a mone
tary threshold.
-
rent pa
Invoicing:
yment alternativ
providers of these services must ha
es, prepa
ve systems that include diffe-
which must in turn be compatible with a subscription b
yment or payment by purchase made, and
devices.
y one user on several
Compatibilit
for listening on mobile devices or using an
y: content downloaded using mobile devices must be compatible
r
y other music player, and transfe-
as a result of the purchase.
able by means of a Bluetooth connection, without loosing the rights acquired
197
Stor
15/01/2008. “M:Metrics R
M:Metrics. Press Release.
Growth In Mobile Music Adoption.
eports
single system to allow all of the content to be restored, including downloaded
age and backup: in the event of handset loss, the suppliers must have a
http://www
” music.
ressRelease.aspx?article=2008011
.mmetrics.com/press/P
5-reportsgrowth. Content management b
198
Open Mobile Alliance. Ma
OMA. DRM Requirements.
y 2003.
downloaded content, without loosing the rights acquired, and be able to res
y the user: users must have the option to delete
tore them at any other time.
-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
91
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