4
The expanding range of smart handheld devices
The expanding r
of smart handheld devices
ange
gies and mobile devices. Small, lightweight devices with high processing power
The conquest of mobility requires a parallel evolution in wireless technolo-
are needed in order to enjo
Handsets have become the main differentiating feature for competition in the
y all the advantages offered by wireless technologies.
mature mark
2007, most oper
et of dev
ators in the United States and Europe changed their br
eloped countries, where growth in subscriptions is slow
and str
. In
tegies and focused on devices and their capabilities rather than on networks.
a-
Howev
ket, such as service pro
er, not only the oper
, are focusing on and in
viders, applications pro
ators, but all the play
vesting in mobile devices.
viders, portals, manufacturers,
ers involved in the mobile mar-
etc.
A
es, and in so doing, upping the requirements for mobile devices. These devices
t the same time, they are offering users increasingly sophisticated data servic-
allow users to access those services (TV
them a strategic item on the value chain. Handsets ha
, mobile Internet, etc.), thus making
ve evolved very rapidly in
v
recent y
oice transmission, to small pock
ears: they have changed from simple models, which were limited to
et PCs or smartphones.
With regard to mobile devices, oper
garden policies. As a result, they selected the handsets that they w
ators have so far applied their own w
anted to dis
alled-
tribute and influenced their sales. However
-
opening of the mobile market will make it possible for the device manufacturers
, the situation is changing, and the
to establish direct commercial relationships with their customers, and to control
aspects that ha
ha
from
ve witnessed new iniciativ
ve so far been under the oper
es arising from this opening, such as the iPhone
ators’ control. In recent months, we
create an open progr
Apple
52
, Nokia
amming platform: Android
’s Ovi service
53
, or the alliance formed b
55
.
y Google
54
to a
terest in opening the mark
Projects like the “Open Mobile Terminal Platform”
56
clearly show the growing in-
ganization consisting of more than 31 participants from v
et in the mobile-device segment. The OMTP is an or
arious businesses relat-
-
ed with the sector r
manufacturers such as
anging from softw
Ericsson
are and hardware developers, to device
establish a series of unique standards in order to simplif
57
and Nokia. The objective of the OMTP is to
mobile applications and their use by the end customer.
y the development of
http://www
52
Apple:
.apple.com/es/iphone/.
The F
trend is tow
TF experts analyz
ards convergence
ed the mobile devices of the future and 45% felt that the
(see Figure 15).
http://www
53
Ovi:
.ovi.com/services/.
54
Google: http://www.google.es/.
Howev
does not need to ha
er, they feel that if a mobile device is to be successful in the mark
http://www
55
Android:
.android.com/.
tomer segment or niche, its sales will be lower and its prices will therefore be
ve voice services; if it does, it must be targeted at a cus
et, it
-
56
OMTP: http://www.omtp.org/.
higher, as they will not benefit from economies of scale.
http://www
57
Ericsson:
.ericsson.com/.
As the mobile phone is the device that has experienced the most success and
growth among the world’s population, the analysis in this chapter will focus on
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
45
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