A whole world of services in the consumer’s pocket
trend will continue. In the future, more and more oper
type of email access and in many cases, they will sell it with other services in a
ators will include some
single package.
One of the possible str
configured to use an email account, so that users are encour
ategies that should be followed is the sale of telephones
service, and other data-related services offered b
pensate for the decline in profits from sending SMS
y the oper
aged to use this
. This is being done b
ator, in order to com
y
-
mail
126
which offers free email compatible with most mobile handsets.
Mo-
Applications such as System 7.0
compatible with over 115 operators and 240 handsets all o
which is a flexible mobile email solution
supported by most mobile platforms, will contribute to the increase in email on
ver the world, and
mobile handsets. This solution enables emails to be receiv
both workstations (Lotus, Microsoft Exchange) and in private accounts (Google,
ed immediately, at
Hotmail, Yahoo, etc.).
5.2. The future of the Internet is mobile
One of the most widely discussed subjects toda
k
y in the mobile technology mar-
a new dimension in customer service, which will ha
et is Internet connections using these devices. Mobile Internet entails access to
and services, depending on the location and time of connection, an
ve personalized information
at any time. What other channel can compete with that?
ywhere and
The fact that man
tow
y mobile devices include Internet access is indicative of the trend
in connections if the consumer
ards the opening of the market. However, this will not guarantee an increase
ing increased freedom of choice, as can be seen b
’s experience is not a good one. Users are demand
y the fact that in 2007, appro
-
imately 70% of the traffic generated by
x-
took place using connections to “unofficial” pages outside the oper
NTT DoCoMo’s data services
ator
127
’s portal.
in Japan
The industry is implementing ideas aimed at achieving uniformity on the mo-
126
W
bile Internet that are conducive to the opening of the market. The World Wide
http://www
Momail:
.momail.es/.
ported b
eb Consortium (W3C) launched the Mobile W
y highly influential companies in the sector
eb Initiative (MWI) in 2005, sup-
127
com
128
,
, such as France Tele-
http://www
NTT DoCoMo:
.nttdocomo.com/.
ly on two k
Ericsson
ey areas: first, on identif
129
, Nokia
130
and Hewlett-Packard
131
. The focus was initial-
128
on producing descriptions of the telephones to help content dev
ying best practices for websites and second,
http://www
France T
.fr
elecom:
en_EN/.
ancetelecom.com/
for all types of telephones. Another standardization initiativ
elopers design
Level Domain (mTLD), which was the basis for the .mobi domain. Mobile Inter
e was the Mobile Top
129
http://www
Ericsson:
.ericsson.com/es/.
net users know when a website is adapted to their telephone when it ends in
-
.mobi, as owners w
130
Nokia:
http://www.nokia.es/.
best practices in the dev
anting to register their pages must ha
elopment of content.
ve applied the mTLD
http://welcome.hp
131
Hewlett-Packard:
es/es/welcome.html
.com/country/
.
Mobile Internet is ev
live in emerging countries
en more important due to the fact that
(see Chapter 7). In fact, their first contact with
many of its users
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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