8
New w
New ways of doing business in the telecommunications sector
in the telecommunications
ays of doing business
sector
I
but how will it affect the business models of telecommunications companies?
t seems clear that opening up the mobile market will change its dynamics,
A
most importantly
nd what about businesses in other sectors that use mobile solutions? And,
lopment of new products and services?
, will innovative business models emerge and justify the deve-
F
in business models of companies oper
TF experts were in agreement in pointing out that the impact and innovation
sential and often forgotten aspect. What seems clear is that the opening of the
ating in the new mobile market are an es-
mobile mark
that their abilit
et will ha
their future.
y to adapt to this new landscape will ha
ve an impact on the business models of companies and
ve a major bearing on
On one hand, tr
nessing how their usual sources of rev
aditional companies in the telecommunications sector are wit
and they feel the threat posed by the entry of new competitors as well as a loss
enue do not generate the expected profits,
-
of control. On the other hand, companies in other sectors see the mark
ing as a new opportunity that is often difficult to translate into a solvent business
et open-
plan. Lastly
as a channel of distribution, mark
, it is difficult to envision how the possibilit
eting and sales, as well as the “mobilization” of
y of using mobile devices
employees (see Chapter 6), will affect their business models.
abilit
The business models that emerged with the Internet ha
y to generate huge profits. Google
278
, Wikipedia
279
ve demonstr
, YouTube
280
ated their
ger
cing material that is distributed o
281
and Facebook
282
have millions of people who are not emplo
ver the Internet for them. The great merit of
yees produ
, Blog-
-
these companies has been their abilit
lions of users. This has no doubt been highly v
y to attract tens or ev
alued b
en hundreds of mil-
vertising companies, which has led them to invest in this channel.
y communication and ad-
technological barriers are o
Now is the time to devise innovative business models in the mobile market. As
v
vercome, market expansion lies in the ability to inno-
v
services will create the necessary conditions to encour
ate in this area. Opening up the market and having more people use mobile
ation in business models. When this takes place, and as users in emerging
age investment and inno-
countries are incorpor
278
Google: http://www.google.es/.
standing and meeting the needs of global consumers, with all that this implies.
ated, companies must take on the challenge of under-
h
279
ttp
Wikipedia:
://www.wikipedia.org/.
Companies outlining new business models face the major challenge of changing
http://www
280
YouTube:
.youtube.com/.
works and services. A problem arises due to the fact that man
the idea that remains in the minds of many people regarding free mobile net
y small firms be
-
https://www
281
Blogger:
.blogger.com/start?hl=es.
liev
-
to pa
e that “open” networks are the same as “free” networks, and persuade them
http://www
282
Facebook:
.facebook.com/.
the image and lik
that man
y for their use poses an initial challenge for oper
y consumers believ
ators. Another problem is
eness of those offered on the Internet.
e that all wireless phone services should be free, in
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
143
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185