Understanding the mobile technology market
ple and products based on where they are, and countless other uses that are
currently almost nonexistent.
What is obvious is that this opening is gr
bile mark
adually becoming achievable in the mo-
manufacturers, content dev
et, and is leading to various models of cooperation between operators,
freedom of choice between the wide v
elopers, etc. These changes giv
ariety of devices, products and services.
e consumers greater
tor
Some companies, such as
, according to the quality of service or price, which depend on the time fr
Google
17
, even advocate freedom of choice of opera-
and location. T
enable the user to change oper
o that end, they ha
ator sev
ve applied for a patent for softw
eral times a day
18
.
are that would
ame
the Center of Change in Wireless
According to a recent study published by the consulting firm CSMG Devices at
in all the phases of the mobile services supply chain (see Figure 6).
19
, the trend towards opening is showing itself
Spectrum
Network
Services
Content
Apps
& Device OS Device Sales
Closed Model
Traditional End-to-End Carrier Control
(varying and carrier)
sponsored
Vendor-
access
Open
(Mobile
MVNO
services,
Joint go-to-
market
regulation
Mobile web
data plans,
Flat rate
(US)
Network
Virtual
Oper
Carrier
,
Open OS
business
ator) promotion of
Open UI,
,
applications,
Pre-loaded
models
third-party
Smartphone
content/apps
adoption Bring-your-
iPhone), New
(e.g. Apple
own device
ecosystems
models
(e.g. Sprint
4G)
Future
Model
Open
with More Collabor
Limited Carrier Control
ation
Provider-controlled (closed) Open/Shared
http://www
17
Google:
.google.com/. Source:
Figure 6. T
On the Edge: Devices at the Center of Change in Wireless.
rend Towards Openness in Mobile Service Deliv
CSMG.
ery.
“Google seeks patent to break
18
IDG News. 26/09/2008. Article:
mobile subscriber shackles.
http://news.idg.no/cw/art.cfm?id=
”
A0694D76-17A4-0F78-
There are sev
31375219C5AEB934.
creasing freedom of choice: the boom of smartphones, breakthroughs in the de
eral factors making this opening possible, and giving users an in-
velopment of open-source operating systems, the proliferation of applications
-
Center of Change in Wireless.
19
On the Edge: Devices at the
CSMG. Spring 2008.
based on mark
cess and flat-rate subscription offers are a few good examples.
et standards, the possibility of personalizing devices, Internet ac-
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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