Understanding the mobile technology market
giv
The F
en that mobile networks:
TF experts feel that the impact may be greater than that of the Internet,
Are better adapted to the “nomadic” lifest
Enable people and things to be located, and therefore add a new dimension
yle of modern society.
to social inter
most potential.
actions. Mobile social networks are one of the services with the
Allow users to personaliz
Can pro
e the Internet.
that is still without it.
vide Internet access for a large proportion of the world’s population
As for the main factors preventing this from happening, the experts point to:
The fr
Problems with devices: usabilit
agmentation of the market: devices, oper
y, batteries, processing capacit
ating systems, operators, etc.
that they are not open to all applications.
y and the fact
The lack of services and applications that attr
The high cost of services and devices.
act users.
The tight control ex
The limited capacity of the networks.
ercised by the operators.
The lack of business models for companies from other sectors looking to en
ter the market.
-
Users’ concerns about priv
The lack of demand from subscribers who do not appreciate the usefulness of
acy and security.
the services being offered.
The heavy regulation of the sector, which is on the rise, especially in Europe.
The F
v
TF experts believe that special attention should be paid to the risks in-
the “weaknesses” of the Internet model should not be replicated. It should be
olved in open networks. They feel that security is extremely important and that
able to identif
desired messages (spam), undesir
y individual users and businesses securely
able content (e.g., child pornogr
, to thereby prev
aphy), fr
ent un
aud
-
(phishing, false identities, etc.), virus attacks, etc.
T
portant that the consumer
o the FTF experts, the mobile phone is a v
’s experience be secure, as well as open and v
ery personal device and thus it is im
aried.
-
Oper
making the same mistak
ators must also learn from the experience of the Internet in order to avoid
Internet services
es. Initially, telecommunications companies providing
partners. Obviously
(ISPs)
, this str
tried to lead users to their portals or those of their
the Internet offered much more than the ISPs were attempting to promote.
ategy failed because users very quickly realized that
Companies and consumers quickly exploited the open architecture of the Inter
net in order to develop alternativ
-
namic led to the current en
e applications and services. This market dy-
they choose instead of the ISPs. The profits of fix
vironment, in which consumers relate to the br
ed-line Internet providers were
ands
© 2008 Fundación de la Innovación Bankinter. All rights reserved.
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