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of a company’s business model, taken into consideration at every point in the manufacturing journey from raw material sourcing to formulation to marketing. Consumers are making meaningful choices in pursuit of conscious capitalism and the desire to impact positively on the world, and they are willing to pay more for products if they are formulated using naturally derived, sustainably sourced or organic ingredients that align with their principles. 65% of consumers would be willing to spend
up to 20% more on eco-friendly products. Unsurprisingly, as environmental awareness grows in younger age groups, 69% of 18 to 44-year-olds would be willing to spend more on eco-friendly products, compared to 50% of those aged 45 and over although over half of both demographics are willing to spend more on eco-friendly products.9 Companies should be prepared to share
their sustainability practises to raise their profile and leverage the demand for sustainably sourced and manufactured products. From sourcing raw materials sustainably, to reducing reliance on fossil fuels, to efficient production methods; remaining aligned with consumer goals is essential to gain market share, especially when reformulating a product or launching a new product line. EC Oil (H/C) is made by a simple, two-step
chemical process with low energy use and virtually no waste, ensuring adherence with the 12 Principles of Green Chemistry. Recognised globally, the accreditation provides consumers with clear, credible proof that a product containing the active ingredient EC Oil (H/C) has sustainable credentials. As consumer knowledge and awareness of
ingredients continues to develop, companies will remain under pressure to provide transparency about ingredients, production methods and the environmental impact of sourcing and manufacturing. Research confirms that the COVID-19 pandemic has accelerated changes to consumer purchasing habits and that environmental concerns are becoming more important.10 The result is that environmentally friendly
credentials are increasingly powerful in persuading people to purchase and that independent verification and certification of sustainability, in all elements of product manufacturing, will effectively underpin the successful marketing of personal care products. So, building understanding of when a naturally sourced substance can substitute a synthetic substance, so that formulations can be adapted to meet consumer preferences, will help manufacturers to capitalise on the market trends. In the manufacture of EC Oil (H/C), Citrefine uses an efficient and low-waste distillation method powered by plantation bagasse biofuel and utilising a closed-loop recycled water system. Steam distillation is used to extract the oil, which is an age-old process using only the leaves and twigs, without harvesting the entire tree. Ecocert approval also gives customers confidence that EC Oil (H/C) is sourced and manufactured in a way that is aligned with environmentally sustainable principles. Carbon Footprint UK, an independent body, calculated the carbon footprint of the entire
PERSONAL CARE April 2022
Conclusion In a post-pandemic landscape, the trend towards naturally sourced, organic and sustainable produced ingredients continues to dominate the personal care product market. In advance of the summer of 2022, there is a clear opportunity for companies to take advantage of the growing demand for naturally sourced alternatives to synthetic insect repellents, by reformulating with non-synthetic alternatives or creating new product lines utilising sustainable, registered and approved plant-based ingredients. Doing so will maintain a company’s competitive edge in the market place by aligning with the consumer criteria of containing naturally sourced, organic or sustainable ingredients.
Citrefine organisation, establishing carbon values for all of the company’s business functions. These calculations were then extended to calculate the full product life-cycle greenhouse gas emissions for EC Oil (H/C), using the BSI methodology PAS2050:2011, an assessment specification widely recognised in the UK. Comparing these calculations with most conservative EPA estimates for carbon sequestration for the Eucalyptus citriodora tree, the production of EC Oil (H/C) absorbs more carbon than it emits.
Efficacy & regulations In a survey, women aged between 15 and 70 demonstrated a clear preference for organic, sustainably sourced and vegan ingredients and expect brands to use natural ingredients. However, they ultimately choose a product based on efficacy, making it increasingly important for brands to link ingredient safety with function.11 While often characterised as cosmetics or
personal care products, insect repellents are typically subject to more stringent testing and regulatory approval, including human health and environmental risk assessments, than most cosmetics. In the EU, and some other jurisdictions, they are classified as biocides and are evaluated accordingly, alongside other insecticides under the Biocidal Products Regulation (BPR). Companies should be prepared to empower consumers through awareness and education about the regulatory process. EC Oil (H/C) is accredited and approved
for use globally, with independent verification of its efficacy in the US, Canada, Australia and the EU from recognised regulatory agencies, including the US EPA, Health Canada’s Pest Management Regulatory Authority and the Spanish Agency of Medicines & Medical Devices (EAMPS). Citrefine is also a BPR 98/8/ EC Article 95-listed supplier. An independent European laboratory
recently assessed the relative efficacy of two synthetic insect repellents and EC Oil (H/C) in repelling Aedes albopictus mosquitoes in an aggressive arm-in-cage setting. The trials were conducted using both the standard WHO dose rate of 1g/600 cm2
.12 Products containing EC
Oil (H/C) outperformed the contenders, lasting for twice as long and providing over 50% repellence for eight hours whereas Icaridin and IR3535 products fell below this level after just four hours.
References 1. Davies, P. Strong demand for summer 2022 reported by Jet2Holidays. TravelWeekly.
https://travelweekly.co.uk/news/air/strong- demand-for-summer-2022-reported-by- jet2holidays
2. Porter J. Seven destinations for planning a trip a year in advance. Skyscanner. http://
www.skyscanner.net/news/plan-trip-year-in- advance
3. Fernandez L. Mosquito repellent market value worldwide in 2020 & 2027, Statista. https://
www.statista.com/statistics/631760/mosquito- repellent-market-value-worldwide/
4. Citrefine, Demand for naturally sourced repellents at an all-time high. https://www.
citrefine.com/high-demand-for-natural- repellents/
5. Ridder M. Market value for natural and organic beauty worldwide 2018-2027, Statista. https://
www.statista.com/statistics/673641/global- market-value-for-natural-cosmetics/
6. Ecovia Intelligence. Natural cosmetic ingredients gaining popularity. https://www.
ecoviaint.com/natural-cosmetic-ingredients- gaining-popularity/?hilite=%27natural%27%2C %27ingredients%
7. Centre for the Promotion of Imports. Natural cosmetic ingredients getting boost during COVID-19 crisis, CBI.
https://www.cbi.eu/news/ natural-cosmetic-ingredients-getting-boost- during-covid-19-crisis
8. Sky News. Household aerosols now release more harmful smog chemicals than cars.
https://news.sky.com/story/household- aerosols-now-release-more-harmful-smog- chemicals-than-cars-study-finds-12289966
9. Clark T. Are consumers really willing to pay more for eco-friendly products? Retail Focus. https://
retail-focus.co.uk/are-consumers-really-willing- to-pay-more-for-eco-friendly-products/
10. E.On Energy. How SMEs can benefit from the green recovery.
https://www.eonenergy.com/ business/
benefiting-from-green-recovery.html
11. Ridder M. Global demand for green feature in cosmetics products as of 2019. Statista. https://
www.statista.com/statistics/803595/global- demand-for-natural-organic-environmental- friendly-cosmetics/
12. Martinez de Murguia L. Bioassay to determine and compare the repellent efficacy of products against Aedes albopictus (Stegomyia albopicta) mosquitoes. Tecnalia Research & Innovation. Report number: 085393.1a. 2020
www.personalcaremagazine.com
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