UNIT 11 Marketing


Section B: Long Questions 16. Minizone, selling miniature guitars for babies, has decided to branch into music lessons.


(i) Recommend one other target market/group that Minizone could ask to find out opinions about the baby market. Give a reason for your answer. Target market: Reason:


(ii) Minizone is saving all the information from questionnaires on the electronic database. Describe one advantage and one disadvantage of using electronic databases to store information.


Advantage: Disadvantage:


(iii) Minizone is going to design a new website. List two advantages of websites. 1. 2.


(iv) List two other ways that Minizone could promote their products and services. 1. 2.


(v)Minizone is going to start a promotional campaign to increase demand. What might happen to the price if there is an increase in demand? Prepare a questionnaire for Minizone with at least five questions.


17. Avonmore has a major promotional campaign for its Protein Milk. The target market for Avonmore’s Protein Milk is health-conscious men and women aged 18–40. The promotional campaign will run in partnership with the sporting organisations, GAA (Gaelic Athletics Association) and GPA (Gaelic Players Association). The campaign includes TV, online and outdoor advertising and packaging.


(i) Explain what is meant by the term target market. (ii) Here is the packaging on a carton of Avonmore Protein Milk.


Do you think the packaging is effective? Give two reasons for your answer. Reason 1: Reason 2:


(iii) Explain why you think Avonmore would partner with a sporting organisation like the GAA to promote its protein milk.


(iv) The aim of Avonmore’s promotional campaign is to increase the demand for its Protein Milk. If the campaign is successful and demand increases, what would you expect to happen to the price and the quantity supplied of its Protein Milk?


C B A


Research It!


Circle your answer 1. Do I want to research this unit? 2. Will I avail of it for my CBAs?


YES MAYBE NO YES MAYBE NO


www.citizensinformation.ie www.cocacola.ie www.cadbury.ie/our-story


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