UNIT 7 The Consumer Buying online


While a consumer has the same responsibilities when buying online, they also need to be aware of the following features online:


 Security: Consumers should be aware of the padlock icon in the search bar which shows that the website is as safe and protected as possible.


 Products: Read the reviews, safety standards and returns policy and make sure the product is of merchantable quality.


 Payment options: Consumers should look out for secure payment options like prepaid cards or PayPal instead of giving over their debit or credit card details.


3 Consumer Agencies


There are many agencies in Ireland that are there to protect the consumer and provide them with information about their rights.


Competition and Consumer Protection Commission (CCPC)


This is an independent body. Its role is to enforce competition and consumer protection law in Ireland.


 Set up under the Competition and Consumer Protection Act 2014.


 Enforces consumer protection and competition law.  Protects the interests of consumers.


 Provides consumers with information and educates them.


 Makes Ireland a better place to do business.


The Advertising Standard Authority for Ireland (ASAI)  Set up by the advertising industry.  Ensures that all advertisements are legal, decent, honest and truthful.  Monitors advertisements and provides pre-publication advice.  Deals with complaints about advertisements and publishes adjudications.  Provides advice to the industry on complying with the Code.


Know It!


1. Competition and Consumer Protection Commission (CCPC)


2. The Advertising Standard Authority for Ireland (ASA)


3. The Small Claims Procedure (Court)


4. Ombudsman


5. European Consumer Centre Ireland (ECCI)


6. Trade associations 7. Commission for


Communications Regulation (ComReg)


8. Commission for Regulation of Utilities (CRU)


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