Action: Creating an awareness campaign


An awareness campaign is one in which you aim to make people aware of a particular issue. The campaign explains why the issue is important, what can be done and how people can help. Some campaigns have national or international awareness days or weeks. These can be useful times to launch an awareness campaign, but you do not have to stick to these days.


Action 1 Identifying a suitable area to raise awareness of Key Skills Success criteria


I will identify a suitable area to raise awareness of.


Consider any of the topics you have covered in this chapter on eff ecting global change. Would you like to raise awareness about any of these? Who do you want to make aware of it and why?


1. Which area would we like to raise awareness of?


___________________________________________________________________________________________________________________________________________________________________ 2. Who will we raise awareness with? Why?


___________________________________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________________________________


Action 2 Exploring the benefi ts of diff erent actions Key Skills


Success criteria


I will identify the advantages and disadvantages of each method of raising awareness.


There are many diff erent strategies you can use to raise awareness. These include social media campaigns, infographics, posters or videos.


Work in groups to discuss the advantages and disadvantages of each awareness-raising method and note them here. Consider questions like: ● What is the best method for the group we are aiming to reach? ● What methods are practical/impractical?


Advantages


1. Social media campaign


Disadvantages


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