Lesson 59: Case study: Google Camp Case study: Fridays for Future


Learning outcome 2.11


Students should be able to examine a campaign for change in the area of sustainability and assess reasons why it has or has not been successful.


Exercise 60A Identifying how a campaign grows Key Skills


Success criteria


I can identify reasons for a campaign being successful.


In 2018, 15-year-old Greta Thunberg began protesting against climate change outside the Swedish Parliament on Fridays instead of going to school. Greta vowed to continue until the Swedish government met the carbon emissions reduction they had agreed to at the Paris Climate Treaty. Pictures of her holding a sign went viral on social media and other students began similar protests. This led to the school climate strike under the hashtag #FridaysForFuture, which saw students protesting outside parliaments and city halls in many other places, such as European countries, the US, Australia and Japan.


Greta’s protest developed into a worldwide campaign calling for change. In March 2019, the fi rst Global Strike for Climate was held where over 1 million people demonstrated in 125 countries. There were three other international strikes held in 2019. Greta attended the 2019 UN Climate Action Summit in New York. She travelled there by a solar-and-wind-powered racing yacht, to avoid fl ying by plane because of the carbon emissions of aircraft. Her speech to the conference became famous for criticising politicians for doing nothing and leaving it to young people to demand change. As she left the US to sail back to Europe, she said: ‘My message to the Americans is the same as to everyone – that is to unite behind the science and to act on the science’.


The following are some quotes from Greta Thunberg’s speeches:


I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act. I want you to act as you would in a crisis. I want you to act as if the house was on fi re – because it is.


Addressing the World Economic Forum in Davos, 2019


This is all wrong. I shouldn’t be up here. I should be back in school on the other side of the ocean. Yet you all come to us young people for hope. How dare you! You have stolen my dreams and my childhood with your empty words.


Addressing the UN Climate Action Summit 2019


273


Lesson 60


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