Lesson 59: Case study: Google Camp


3. Can you think of any actions that might happen because of the camp? ___________________________________________________________________________________________________________________________________________________________________


___________________________________________________________________________________________________________________________________________________________________ 4. How is involving celebrities problematic?


___________________________________________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________________________________


Exercise 59B Identifying the positives and negatives of using celebrities in campaigns


Key Skills Success criteria


I can identify positives and negatives of celebrity involvement in campaigns.


The benefi ts of using celebrities to promote campaigns include: ● People are more likely to be aware of the campaign when a celebrity is involved ● Journalists and the media will be more interested in the campaign ● Celebrities are used to dealing with the media and can sell causes to other people.


The disadvantages include: ● The celebrity may do something that damages the campaign, like a movie star travelling around the world on private jets while campaigning for climate justice


● The celebrity may receive more attention than the campaign ● The celebrity might not appear sincere and may seem to be doing it to help their career or public image


● The celebrity might expect fi rst-class travel, hotels, etc.


Working in pairs, discuss two campaigns you know of that are fronted by celebrities. In what ways are these campaigns helped by celebrity involvement and in what ways are they damaged? Write your answers below.


Campaign Celebrity Helped by celebrity involvement Damaged by celebrity involvement


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