Chapter 5 Effecting Global Change Muhammad Yunus


Lesson 94: What is Media?


Learning outcome 2.8


Students should be able to identify one person and one institution with power and infl uence in the world today, explaining the role of each.


Exercise 52A Understanding how to make a profit Key Skills


Success criteria .


Power means having control or infl uence over others. There are several types of power: ● Economic power involves money and wealth. For example, people in charge of companies control a lot of wealth, which gives them power.


● The power of celebrity: celebrities or sports stars are well known, so their opinions can infl uence others.


● Political power allows a person or an organisation to make laws, raise taxes or give grants and money. ● Military power gives a person or organisation the power to use soldiers and weapons.


Powerful people can use their power for good or for bad. Work in pairs to complete the following exercise:


The school canteen sells cheese sandwiches for €2.50 and they always sell out quickly. You are considering setting up a rival cheese-sandwich business. You are aiming to sell 100 sandwiches per week.


The school canteen has the following costs: ● A 20-slice loaf of sliced bread costs €1.50 ● A tub with enough butter for 100 sandwiches costs €3.50 ● A 10-slice packet of cheese costs €3.00.


Your fi nancial situation is as follows: ● You need to replace your shoes. A new pair of shoes costs €15. ● You also want to visit the doctor about back pain. A doctor’s consultation costs €40.


1. Do you think you could create a business selling sandwiches? ___________________________________________________________________________________________________________________________________________________________________


2. How could you compete with the school canteen? ___________________________________________________________________________________________________________________________________________________________________ 235


I can identify business potential.


Lesson 52


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