COMMENT 5 PERSONAL Image: Shanghai Coachchem Technology launched its EffeMix-WukongCC scalp care active at PCHi 2026 in Hangzhou, China MAGAZINE
Editor Tim Probert
timprobert@personalcaremagazine.com
Business Manager Chris Vincent
chrisvincent@personalcaremagazine.com
Senior Sales Executive Kelly McCann
kellymccann@personalcaremagazine.com
Publication Administration Katy Cockle
katycockle@personalcaremagazine.com
Design Aaron Batson
Publisher Geoff King
geoffking@personalcaremagazine.com
Publishing Director Trevor Moon
trevormoon@personalcaremagazine.com
In memory of Josh Taylor
EDITORIAL BOARD Lorraine Dallmeier CEO Formula Botanica
Anthony O’Lenick Principal Consultant Nascent Technologies
Giorgino Macalino Prestige Colour R&D director Coty
Lorna Radford Managing Director Enkos Developments
Dr. Fred Zülli Founder & business development director Mibelle Biochemistry
editorial@personalcaremagazine.com
Published by: Step Communications Ltd Step House, North Farm Road, Tunbridge Wells, Kent TN2 3DR, UK
Tel: +44 (0)1892 779999 Email:
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Website:
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DATES FOR YOUR DIARY UPCOMING EVENTS
STEP COMMUNICATIONS PERSONAL CARE WEBINAR PERSONAL CARE MAGAZINE STAND NUMBER
14-16 APRIL
©Step Communications Ltd 2026
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means: electronic, mechanical, photocopying, recording or otherwise without prior permission of the publisher
ISSN 2041-0441
www.personalcaremagazine.com
19-20 MAY
Paris, France New York, USA 1L108 321 To receive regular copies of this magazine, please register at
www.personalcaremagazine.com/register or contact us at
info@personalcaremagazine.com April 2026 PERSONAL CARE MAGAZINE
28 April 15:00 BST Innosya Cosmetic Ingredients unveils its range of patented biotech actives.
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Welcome to the April edition of Personal Care Magazine, our in-cosmetics Global show issue. The trade show season is
now in full swing. I recently returned from China, where PCHi (Personal and Home Care
Ingredients) took place in Hangzhou. It was the first PCHi in its 18-year history to be in
Hangzhou, and there had been some doubts within the industry about moving it away from Shanghai. The annual PCHi show had hitherto alternated
between Guangzhou and Shanghai and it is said that show organiser Reed Sinopharm Exhibitions was unable to secure the highly desired Shanghai World Expo venue for this year’s event. In the end, the doubts were largely misplaced.
The new Hangzhou Grand Convention and Exhibition Centre is a ‘Goldilocks’ venue – not too big and not too small – and pleasantly airy. International visitor numbers were said to be up
on previous years and, while it is still a show heavily dominated by Chinese exhibitors, it does feel more of a global event.
Chinese beauty trends are largely similar to
Western trends. There was a noticeable accent on PDRN (polydeoxyribonucleotide) anti-ageing skin care ingredients and scalp care ingredients – anti- hair loss, in particular. Furthermore, while the venue is somewhat
isolated from the traffic-clogged city centre and the beautiful, UNESCO-listed West Lake, Hangzhou itself is no backwater. It is a spacious city of 13 million with excellent
transport links, and it would be a shame if PCHi never returned to the place Marco Polo dubbed the ‘city of heaven’. That said, the word is PCHi will likely switch
back to Shanghai for 2028 after it returns to Guangzhou on 24-26 February 2027. Many of you will be reading this magazine at
in-cosmetics Global in Paris. Bonjour! We shall be sending a small army to France, including but not limited to myself, publisher Geoff King, business manager Chris Vincent and senior sales executive Kelly McCann. We are exhibiting at stand 1L108. Come say hi. Enjoy the magazine.
timprobert@personalcaremagazine.com Tim Probert, Editor
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