146 NATURAL INGREDIENTS
similar to that of conventional petroleum jelly, is both creamy and supple, providing an immediate feeling of comfort and excellent application. This consistency ensures good adhesion to
the pigments, facilitating their even dispersion and guaranteeing uniform coverage from the first application. Type B grade is particularly suited to lipsticks,
glosses, tinted balms, highlighters, and multi- purpose sticks, where it provides a more glossy and luminous finish while enhancing colour hold and intensity.
Natural Vaselin Type C – Melting texture, high glide, and restorative nourishment Type C grade offers an initially firm texture that becomes melting upon contact with the skin. It is distinguished by its excellent glide and maximum shine, making it an ingredient of choice for intensive body care products combining nutrition, comfort, and radiance. Formulated with medium-chain triglycerides
and waxy esters, Type C develops a rich, enveloping, and fluid texture, perfectly suited to areas of the body prone to dryness or damage (legs, arms, elbows, back, etc.). Its high glide power facilitates smooth and even
application over large areas, without a sticky effect. Ideal for repairing balms, pampering treatments, or winter formulas, it provides immediate comfort while strengthening the skin barrier and ensuring good stability against oxidation. Type C combines a melting sensoriality, a
caring shine, and protective effectiveness, in an approach formulated for skin well-being.
Natural Vaselin Type E - A creamy, soft, and universal texture for all skin types Type E represents a new generation of natural protective gels, formulated without castor oil and meeting the strictest requirements for non- comedogenic formulations. Its creamy, soft, and supple texture offers smooth application, easy spreadability, and immediate comfort, without a greasy or sticky feeling. Perfectly suited to face and body care, it can
be easily incorporated into a wide variety of formulations: O/W emulsions, milks, lotions, sticks, or balms, while ensuring very high compatibility with other ingredients, including sensitive active ingredients. This versatility makes it an ingredient of choice for universal skin care products, such as the
TABLE 1: ORIGINAL NATURE & RELAXATION BALM (%)
Ingredients
Natural BBB - Beauty Balm Base Natural Vaselin Type E Natura-Tec Plantsoft L Tocopherol
Fat-soluble Arnica Extract Rosemary EO Eucalyptus EO
w/w (%) 34 50 10 1
3 1 1
PERSONAL CARE MAGAZINE April 2026 Shine at application Hardness
Petrolatum BP-USP ■ Type A ■ Type B ■ Type C ■ Type E ■ Spreadability
10 8 6 4 2 0
Smoothness
Opacity
Odor intensity Figure 3: Sensorial profile, natural versus synthetic BP-USP petrolatum jelly
Original Nature & Relaxation Balm formulation (Table 1). Type E is suitable for all skin types, even the
most delicate, including oily or acne-prone skin, thanks to its non-occlusive and non-comedogenic profile. It provides softness, suppleness, and a pleasant finish, ideal for moisturizing, soothing, or protective formulas intended for sensitive or reactive skin.
One range, four sensory and functional signatures With this range of four 100% natural-origin pasty emollients (Figure 3), Natura-Tec redefines the standards of traditional petrolatum by providing an innovative, sensory, and ethical response to the expectations of modern cosmetics. Each grade is distinguished by a unique
technical and sensory profile: ■ Type A, for optimal skin protection with a matte finish and high tolerance, even on mucous membranes. ■ Type B, to enhance makeup formulas with shine, coverage, and pleasant afterfeel.
■ Type C, to intensely nourish and repair dry skin thanks to its melting, gliding texture. ■ Type E, for universal, gentle, and non- comedogenic care, suitable for all skin types.
Conclusion By replacing inert synthetic petroleum jelly with natural alternatives with multiple benefits – biodegradable, functional, pleasant to the touch and derived from renewable resources – we are offering much more than a simple substitute: a real evolution towards more sustainable, more respectful and resolutely forward-looking cosmetics. From an economic perspective, the appeal
of these natural alternatives is also growing. Advances in green chemistry and supply chain optimization have significantly reduced production costs, making bio-based petrolatum increasingly competitive with their petrochemical counterparts. This balance of performance, sustainability,
and affordability reinforces their appeal for brands seeking to combine innovation with long-term economic viability.
PCM
www.personalcaremagazine.com
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