LIFESTYLE COSMETICS 73 Relief and Replenish Balm
This oil-based balm helps to combat and revive dry skin through rebalancing natural oils, without the greasy feel. Key ingredients include: Viamerine WH 36 (Aldivia) - a mix of polyglycerides of 100% vegetable origin. A polyactive agent, this ingredient enhances product efficiency, while also boasting excellent emulsification, hydration, anti- wrinkling and sensorial properties.
My Shell Ah!
perfect balance, meaning that parents are more likely to favour and purchase convenient products that suit their busy lifestyles. Lastly, if dads adopt a more domesticated
role within the household – for example, engaging with the more ‘hands-on’ aspects associated with raising children - brands may need to deliver more inclusive-themed products that will encourage usage from both parents.
Big Kid Little Kid
‘Big Kid Little Kid’ is a range of formulations, carefully created for both parents to use with their young children. The concept focuses on the need to be innovative with textures and colours, with the overarching aim of making children’s personal care products more enjoyable and engaging to use. The formulations within ‘Big Kid Little Kid’ support the idea of relationship-building, while instilling a positive attitude towards looking after their body and the significance of personal hygiene from a young age. By turning bath time, into bath slime, and
creating soothing conditioners for baby creases, Surfachem’s Big Kid Little Kid concept adds a splash of excitement, whilst also breaking away from traditional stereotypes. Big Kid Little Kid is one of many personal
care concepts Surfachem has carefully created at its development lab in Huddersfield (3M Buckley Innovation Centre). Utilising market research to identify the latest cosmetics trends, Surfachem are industry experts in ingredient selection, formulation design and stability testing.
As part of the concept development, Surfachem invited children to get creative and design logos during the Bradford Science Festival in July 2019. These were displayed during last year’s SCS Formulate where the concept was launched.
Big Kid, Little Kid formulations Creaseeze
This anti-chafe balm is carefully formulated to sooth baby creases, whilst protecting delicate skin from irritation. Key ingredients include: Tego Feel C10 (Evonik) - a sensory additive, entirely based on natural cellulose fibres, improving absorption and reducing oiliness on the skin.
April 2020 Slip & Slide
This massage oil promotes relaxing skin conditioning with a softening texture. Key ingredients include:
Stepan-Mild GCC (Stepan) - a 100% bio- based emollient ester which provides thickening, foam enhancing and solubilising properties. It is an asset across a range of personal care formulations, including; shampoos, body washes, liquid soaps, facial cleansers and skin creams and lotions. It is mild, PEG and EO/PO free and nitrogen free and can be incorporated into a cold mix formulation.
Bath Slime This product is a skin friendly soap disguised as a luminous green, gooey slime. Turning bath time into fun time, this soft surfactant slime transforms into a fluffy foam, that provides gentle cleansing for all skin types. Key ingredients include: Tego Betain F 50 (Evonik) - a foam booster which is a concentrated Cocamidopropyl Betaine with high active concentration and good foaming properties.
Conclusion
Family dynamics, sustainability and ingredient transparency are all influencing children’s personal care product development. Big Kid Little Kid acknowledges these trends and demonstrates potential opportunities with solutions. Brand owners can utilise new technologies and ingredients in order to provide highly specialised products, therefore differentiating in an increasingly crowded personal care space. Alternatively, current personal care products on the market can be repositioned in order to align with the consumer and societal trends identified by Surfachem.
PC PERSONAL CARE EUROPE
This micellar foam pump cleanser is perfect for children – keeping them clean from head to toe has never been easier. Key ingredients include:
Perlastan SC 25 NKW (Schill & Seilacher) - a surfactant, which is one of the mildest amino acid surfactants, and is derived from natural, renewable sources. Its core benefits include excellent cleansing and foaming properties and deep relief for both sensitive and allergic skin types.
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