COVER STORY: AZELIS ADVERTISEMENT FEATURE
7
Texture Plus - the quest for aesthetics and efficacy
The formulators quest for a new texture, a wow feeling and a point of difference for consumers is never ending. First impressions count and having the
right texture for your product can make all the difference to the consumer when choosing a beauty product. Your chosen product needs to feel good on the skin, be efficacious and work well in the chosen packaging. Having the correct texture can have many beneficial effects when it comes to cosmetic products, it can help signal the quality and luxuriousness of the product, it can offer consumers a wow sensation that brings the user back to try the product again and again. It also has several other more functional benefits. Having the right texture can be vitally
important to the way the formulation works on the skin. Too thick and the product won’t spread efficiently, too thin and the product will not give a sufficient film thickness and may run off. Having the correct texture is also important
when it comes to the selected packaging, a shower gel should not drip from the packaging but also not be so thick that it slides down the drain before you have a chance to use it! It’s important that the texture you choose matches the proposed components and the method used by the consumer to apply the product. More recently, we have seen a new wave of
transforming textures, powder to oil, milk to oil, and many more that offer the consumer a visual and sensorial change when the product is in use. The influence of K-Beauty has also brought lighter emulsions that give a watery sensation on the skin. Food textures are also a key inspiration for cosmetic products and mousses, jellies and butters are all familiar terms now used in personal care. Above all, however good your product
texture is it’s important that your formulation performs too. To have texture and nothing extra doesn’t always lead to customer satisfaction.
May 2023 PERSONAL CARE INGREDIENTS ● FORMULATION ●
MANUFACTURE GLOBAL
can be used for creating transparent, high internal phase oil-in-water emulsions, the formulation contains more than 40% of natural oils. Food textures bring new sensations to colour
Interview: Stacey House, Coty & Amber Evans, Moroccanoil
In focus: Anti-pollution Sun care in-cos Global review
Plus: Japanese language section
Formulations must offer more than just a nice feel or format. Products must perform and feel good! Azelis have developed a wide range of
textures including a soft mousse like cream designed to cocoon your skin, a free-flowing soft powder that transforms into a cream and a squidgy bath dough! Each one has been developed with not just texture but efficacy and sustainability in mind. Perfectly Powdery Oil has a transforming
texture, it can transition from a powder to a cream instantly! A simple formulation that uses just four main ingredients. Containing over 80% of Glycerin together with Coconut Oil this light powder formulation uses silica silylate to entrap the hydrating ingredients. Slippery Soft Massage Jelly has a slippery oil feeling that is easy to spread on the skin but is rinseable with water. Formulated with a highly efficient emulsifier that
cosmetics. Soft Sorbet Lip and Cheek Tint gives a beautiful hint of colour and an exceptional wow feeling on the skin. Using a combination of different silicones to enhance the skin feel and combined with natural butters and oils the formulation creates a beautiful sorbet like texture. Our Hygge Hug Mousse will wrap your skin in a soft cushion of moisturisation. Formulated with a combination of hydrocolloids and sucrose esters, this formulation is rich in natural butters and squalane and presented as a lightly whipped mousse. Another great simple formulation, Squidgy
Bath Buddy makes bath time foaming fun! A soft clay like putty with a simple formulation created with two different types of corn starch and a mild effective cleansing agent. It can be used to gently cleanse the skin or just have fun in the bath modelling your own special bath buddy. Our Unicorn Memory Shape Styler gives hair a
magical look and magnificent hold. This innovative formulation uses natural polymers and starches to give great hold but also a novel self-leveling texture. The ability to return to its original shape helps prevent messy product spills. Each formulation in our Texture Plus range has
been tested to ensure it doesn’t just feel good but works well too. Using our in-house testing facilities, formulations have been evaluated for moisturisation, hold, TEWL and evaluated by our trained sensory panel. You can find out more about these and many other formulations on our customer portal at
explore.azelis.com
PC
Having the right texture can be vitally important to the way formulations work on the skin
www.personalcaremagazine.com
Azelis Helen Hill Marketing Manager PC EMEA T: +44 (0)1992 825555 E:
helen.hill@azelis.com
May 2023 PERSONAL CARE
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