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IN-COSMETICS GLOBAL 2023 REVIEW
AWARDS WINNERS
Mibelle Biochemistry won the coveted active gold award at in-cosmetics Global 2023 in Barcelona for its CALMandrin skincare ingredient. The anti-ageing and anti-inflammation
haircare in the post-pandemic world. He detailed three notable trends and the drivers behind them, including ‘Less is More’ – a trend leading the way as a result of consumers being more selective with their haircare routines, driven by the impact of Covid-19 and subsequent inflationary pressures. They are becoming more selective, opting for fewer but higher quality items with attributes that focus on efficacy and multifunctionality. The pandemic was also noted for its influence on the ‘skinification of hair,’ where an increased focus on health and safety has prompted the emergence of ‘skintellectuals’ who strive to better understand their skin and beauty needs. As a result, skinification within hair has grown in prominence, with more brands adopting skincare ingredients and formulations, with the scalp acting as an extension of the skin. The final trend reflects the maturity of the hair
care market and the importance of ‘Purpose over Profit,’ where value growth is often stimulated by ‘premiumization’. Here, as consumer desire evolves, and the purchasing power of Gen Z increases, areas such as ingredient transparency and inclusivity are recognised as key opportunities for growth among brands. Elsewhere, technology was also a pertinent
trend of interest, as covered by Adrià Martínez Noveleta, strategic project manager of Beauty Cluster. He warned attendees that a ‘deep tech tsunami’ would follow, detailing how technology trends including AI, blockchain, and industry 5.0 (spanning automation, big data and cyber security) would enhance and personalise the customer experience, improve business opportunities and efficiency, and aid expansion into new markets. Highlighting the challenges from data privacy,
legal and regulatory risks and the growing dependence on data, Noveleta concluded that for success, the collaboration between brands and tech experts will be critical.
PERSONAL CARE May 2023
active is sustainably obtained by upcycling the peel paste from organic Chios mandarins. The silver award was taken by Spanish firm
Provital for Altheostem while the bronze was won by compatriot Bicosome forBicobiome. The other award winners are as follows:
INNOVATION ZONE BEST INGREDIENT - FUNCTIONAL Gold: Aurist AGC - IFF Silver: Aristoflex Eco T - Clariant Bronze: Tego Filmstar One MB - Evonik
Siltech
Sustainability Zone and Formulation Lab The newly expanded Sustainability Zone, sponsored by AAK and Farmforce, showcased the latest developments and achievements in sustainable beauty. Provenance managing director Phil Verey spoke about the importance of future-proofing sustainability marketing and how to avoid greenwashing with simple, jargon- free information at the point of sale. Verey highlighted how, with nearly 80% of
beauty shoppers expressing doubts on whether to trust the industry’s sustainability claims, transparency is key in communicating a brand’s positive impact. The wildly popular Formulation Lab
returned, sponsored by Brenntag with media partnership from Personal Care Global, to offer formulators and R&D specialists a carefully curated, practical programme that explored the very latest formulation techniques. From lipsticks and repairing hairsprays, to
mineral sunscreens and scalp and hair masks, delegates were invited to formulate live on the show floor, with guidance from ingredient suppliers including Brenntag, Innospec, Ashland and BASF. The next in-cosmetics Global takes place in Paris on 16 to 18 April 2024.
PC
GREEN INGREDIENT Gold: Aristoflex Eco T - Clariant Silver: A-Sensofeel MFC - Minasolve Bronze: SeaBalance 2000 - Carbonwave
RISING STAR The Upcycled Beauty Company
SENSORY BAR Gold: Magic Eye Countour Powder-to-Liquid - Eigenmann & Veronelli Silver: Stockmeier – Your rock-solid partner - Stockmeier Bronze: Beauty Party - Symphonic Feelings - Seppic
MAKE-UP BAR Gold: Natural blurring routine - Imerys Silver: SilSense Bio 5 - Lubrizol Bronze: Make-Up Bar (with lipstick variations) - Kahl
The Upcycled Beauty Company
www.personalcaremagazine.com
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