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Advanced Media Skills

For those who have already attended the introductory Essential Media Skills (MWS) programme (see page 42). This one-day workshop will help you polish your performance in everyday situations and develop your techniques in dealing with difficult media encounters, also known as back-to-the-wall, on the defence and so on.

Programme features include group interviews, ‘devil’s advocate’ questioning, door-stepping, crisis containment and damage limitation.

Programme Director Carol Pedley

Code Length Price

AMWS 1 day £865

Venue Dates

London 1 Mar 11

A discount of 5% will be applied when booking Essential Media Skills (MWS) (see page 42) at the same time.

For further information Toni Fidler 01344 634 237, gtn 3803 4237 toni.fidler@nationalschool.gsi.gov.uk nationalschool.gov.uk/amws

Better Press Releases

For programme managers and professionals. This programme takes you into the fascinating area of public relations. You will try your hand at writing crisp introductions, impactful headlines and punchy quotes. The programme, which is taught by practising journalists, even lifts the veil on why journalists and officials often have such different ideas about what news is. As well as being great fun, this is a must for anyone who has to contribute to or approve press releases and who wants the tools for the job.

This course runs on demand. Please contact us to register your interest.

Programme Director Carol Pedley

For further information Toni Fidler 01344 634 237, gtn 3803 4237 toni.fidler@nationalschool.gsi.gov.uk nationalschool.gov.uk/bprl

For more programmes on communications for information and communication specialists, see page 72.


MANAGEMENT QUALIFICATIONS

The National School of Government is pleased to offer the following accredited Chartered Management Institute (CMI) programmes at both Level 3 and Level 5.

These nationally recognised qualification courses will appeal to those seeking their first-line management role as well as those currently in a management position seeking to develop their career further.

Delivered in flexible format they have been designed to improve both skills and knowledge.

For further information Andy Skarbinski 01344 634 561, gtn 3803 4561 andy.skarbinski@nationalschool.gsi.gov.uk

Chartered Management Institute First-Line Management – Level 3

This programme is designed to provide people with the skills, knowledge and confidence to perform effectively in a first-line management role. The programme is delivered in a modular format and there is an option to select modules most appropriate to your role and responsibilities. Each module is externally accredited by the Chartered Management Institute (CMI) and can be combined with Open Learning and assignments to achieve recognition at Award, Certificate and Diploma level. The programme includes free online access to a Virtual School community and resources.

Modules:
* Introduction to First-Line Leadership and Management – 3 days
* People Management – 1 day
* Effective Communications – 1 day
* Teams and Change – 1 day
* Partnership working and Stakeholders – 1 day
* Introduction to Information Assurance (IA) – 1 day
* Recruitment and Selection – Open learning
* Maintaining Quality Standards – Open Learning

For further information Andy Skarbinski 01344 634 561, gtn 3803 4561 andy.skarbinski@nationalschool.gsi.gov.uk

Chartered Management Institute Diploma in Management and Leadership – Level 5

Significantly revised to meet new Chartered Management Institute (CMI) standards this nationally-recognised Level 5 programme is an ideal opportunity for line managers (middle and aspiring senior) seeking to develop their understanding and knowledge of the profession of management.

Now available in both London and Sunningdale, the programme is delivered through a series of one-day per month workshops in London or blocks of two or three days in Sunningdale.

The total number of workshops is 10 days.

The programme can be completed over 12 -18 months.

The syllabus covers team and self-development, resource management, customer and quality requirements, managing information, effective communication, developing people, performance management, project planning and HR for line managers.

Assessment is through written assignments, skill activities, e-assessment, case studies and a management project. Candidates have access to CMI and National School community website.

The flexible design of the programme allows candidates to work for a nationally recognised qualification to gain credits for full qualification.

These costs include ongoing tutor support, distance learning, workbooks and access to e-Learning through our Virtual School.

Entry points are summer and autumn. Please quote codes DML1 London or DMLA Sunningdale.

For further information Andy Skarbinski 01344 634 561, gtn 3803 4561 andy.skarbinski@nationalschool.gsi.gov.uk nationalschool.gov.uk/dml1