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GOVERNMENT COMMUNICATIONS

It’s well established that good communication is the key to success for any organisation. And nowhere more so than in Government. From managing internal communications to knowing how to make the most of the web, from dealing with the press to creating large marketing campaigns, the quality of each communication lies in the hands of the practitioner.

A series of programmes has been designed, in association with leading academics and professional bodies, to meet your needs as professional communicators, managers and leaders. By listening to what government communicators want, we’ve created programmes that foster and support the attainment of core competences, as well as providing opportunities for career development by accessing leading-edge thinking from the world of professional communications.

This combination of programmes aims to provide you with the opportunity to develop the skills and knowledge needed to contribute to a high quality professional communication service and prepare you for the communication challenges of the future.

Government Communications Foundation Programme

An essential introduction for those new to government communications

For those new to government communications. This programme provides an overview of the way the Government’s actions are communicated. It will give you a better understanding of the workings of government, as well as examining relationships with Ministers, Special Advisers, other civil servants, the media and the public. The programme will also give you the opportunity to develop your own network of contacts within the wider government communications community.

Programme Director Charlotte Revely

Code Length Price

GCNF 2 days £595

Venue Dates

TBC 27-28 Apr 10, 21-22 Jun 10, 7-8 Sep 10, 8-9 Nov 10, 11-12 Jan 11, 8-9 Mar 11

For further information Pam Huntley-Blecken 01344 634 837, gtn 3803 4837 pam.huntley-blecken@nationalschool.gsi.gov.uk nationalschool.gov.uk/gcnf

Strategic Communication Planning

Strategic communication planning for information and communications professionals

For communications professionals who need to ensure that the communication function contributes effectively to the strategic aims of the department. You’ll learn how to use the Government Communication Network (GCN) ‘engage’ approach to strategic communication, ensuring that you have a constructive dialogue with internal colleagues leading to coherent and relevant communications plans.

Programme Director Charlotte Revely

Code Length Price

GCN1 2 days £985

Venue Dates

Sunningdale 24-25 May 10, 8-9 Jul 10, 7-8 Oct 10, 9-10 Dec 10, 10-11 Mar 11

For further information Pam Huntley-Blecken 01344 634 837, gtn 3803 4837 pam.huntley-blecken@nationalschool.gsi.gov.uk nationalschool.gov.uk/gcn1

Stakeholder Engagement

For information and communications professionals

For information and communications professionals who wish to be more proactive in identifying and engaging with key stakeholders, including difficult to reach audiences. This programme will give you a stronger grasp of how to forge and develop effective relationships that meet your department’s needs.

Programme Director Charlotte Revely

Code Length Price

GCN2 1 day £485

Venue Dates

London 2 Jun 10, 16 Jul 10, 19 Oct 10, 13 Dec 10, 16 Mar 11

For further information Pam Huntley-Blecken 01344 634 837, gtn 3803 4837 pam.huntley-blecken@nationalschool.gsi.gov.uk nationalschool.gov.uk/gcn2

To learn about including stakeholder engagement in a piece of work, see our programme, Stakeholder Engagement in Action on page 39.

Strategic Leadership for Communicators

Strategic leadership for information and communications professionals

For information and communications professionals who need to gain an understanding of strategic thinking and when and how to use it. Learn how to link the strategic vision to everyday operations and pick up practical tools that can be applied in the workplace. You’ll develop a greater awareness of your own leadership style – part of Professional Skills for Government (PSG) as well as a key leadership skill.

Programme Director Charlotte Revely

Code Length Price

GCN3 3 days £1,135

Venue Dates

Sunningdale 12-14 Oct 10, 22-24 Mar 11

For further information Pam Huntley-Blecken 01344 634 837, gtn 3803 4837 pam.huntley-blecken@nationalschool.gsi.gov.uk nationalschool.gov.uk/gcn3