HAIR CARE


TABLE 1: WASH 'N' DETOX FORMULATION Phase Ingredients


A Deionized Water


Natura-Tec Glycerin – Organic Xanthan Gum


B Natura-Tec Abysoft Natura-Tec Ultrafeel MCT


Natura-Tec Sunflower Oil-Refined Natura-Tec Olive Squalane Natura-Tec Emulactive ™ W Natura-Tec Plantsil ™ Xcite 350


C Natural Vitamin E


Benzyl Alcohol (and) Salicylic Acid (and) Glycerin (and) Sorbic Acid


Natura-Tec SeaRenew ™


preserve moisture and reduce mechanical stress. The ingredient provides a coating effect that strengthens the fibre without suffocating the curl, delivering a soft, silky touch. It is also perfectly suited for colour-treated


or bleached hair, which tends to be porous and weakened. In this case, the pre-wash plays a crucial role in preventing pigment loss during cleansing, while reinforcing the cuticle to preserve colour vibrancy and overall hair health. It also helps maintain hydration within


the fibre, reducing the rough texture often associated with chemical treatments, and leaves the hair visibly smoother and shinier. Finally, this routine is ideal for sensitive


scalps or individuals transitioning to a more natural hair care approach. Thanks to its gentle, non-occlusive composition, the active can be applied directly to the scalp, alone or combined with soothing extracts for a deeply balancing effect.


65


% w/w 50 2


0.4 19 3 6 1


6 9


0.8 0.8 2


It supports scalp barrier function, calms irritation, and brings comfort to those who are reducing or eliminating harsh cleansing agents from their routine. The above pre-wash is part of a new wave


of hybrid care products: it is multifunctional, offering multiple benefits in a single formula. Its ingredients are clean, biodegradable, and fully aligned with cradle-to-cradle principles. By combining high performance with sensorial pleasure and sustainability, it reflects a more holistic vision of beauty one that is intentional, efficient, and deeply respectful of both the user and the environment.


Conclusion The cleaning pre-wash routine is more than a fleeting trend it represents a new mindset in hair care, one that emphasizes prevention, fibre- respecting formulas, and sensorial wellbeing. Rather than waiting to repair damage, this ritual prepares and protects the hair before


it is exposed to water, surfactants, heat, or mechanical stress. By nourishing and shielding the hair at the earliest stage of the routine, pre-wash care helps maintain moisture, improves manageability, and preserves softness and shine after cleansing. It addresses the growing demand for multi-functional, minimalist, and clean beauty solutions that are both effective and pleasant to use. Formulated with high-performance natural


ingredients, including esters derived from Abyssinian oil, these treatments respond to a wide range of needs from hydration and frizz control to colour protection and scalp comfort. Whether the hair is curly, porous, coloured,


or simply dry, the pre-wash step offers a smart, sensorial, and holistic approach to achieving healthier, more beautiful, and better-prepared hair every day. It is a simple yet powerful gesture that reflects the evolution of beauty: proactive, conscious, and centred on wellbeing.


PC


www.personalcaremagazine.com


October 2025 PERSONAL CARE


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