TRENDING TECHNOLOGIES
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A more natural process for a conscious consumer Today’s consumers, especially Millennials and Gen Z, are increasingly drawn to products that are natural, transparent, and ethically sourced. Enzymatic esterification aligns perfectly with these values: ■ Natural catalysts: Enzymes mimic nature’s own chemistry, replacing synthetic catalysts with biological ones. This makes the process more aligned with clean-label and eco- conscious product development. ■ Meeting market demand: Products made through enzymatic processes support claims of sustainability and natural origin, helping brands meet growing consumer expectations. ■ Scope 3 emissions reduction: By lowering the carbon footprint of ingredient production, companies can also reduce their Scope 3 emissions, contributing to a more sustainable supply chain.
These benefits are not merely theoretical,
they are already being realized in industrial settings, with IPP serving as a prime example.
IPP: a milestone in sustainable manufacturing One notable innovation in this space is the development of product ranges like ACT, which stands for Advanced Catalysis Technology. These solutions are produced using enzymatic processes and are designed to support the transition to a net-zero carbon economy.
Advanced By replacing traditional chemical methods with enzymatic technology, manufacturers can reduce energy consumption, minimize waste, and significantly lower their carbon footprint.
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Catalysis Enzymes serve as natural catalysts, replacing energy-intensive chemical processes with efficient, eco-friendly alternatives. This shift supports the growing demand for health- conscious and environmentally responsible products.
Technology Innovative enzymatic technology is pushing the boundaries of what is possible in oleochemical manufacturing. It enables the creation of new ester products, improves process efficiency, and makes sustainability a practical reality. One product from the ACT range is isopropyl
palmitate (IPP). IPP is a widely used ingredient in the personal care industry, valued for its emollient properties and skin compatibility. Its industrial-scale production via enzymatic esterification marks a significant milestone. IPP is not a niche product, it is a true commodity, and its sustainable production demonstrates that green chemistry is not limited to small- scale or specialty applications. This achievement demonstrates that enzymatic processes can meet the demands of high-volume manufacturing while delivering superior environmental and safety performance. It also sets a precedent for other oleochemicals, paving the way for broader adoption of enzymatic technologies.
The consumer factor: driving demand for sustainability The shift toward sustainable manufacturing is not only driven by environmental necessity, it is also a response to changing consumer expectations. Today’s consumers are more informed, more conscious, and more
demanding when it comes to the products they use. They expect transparency in ingredients, sourcing, and environmental impact. Clean beauty is no longer a niche—it is a rapidly growing segment that outpaces conventional products. Consumers are also looking for innovation.
They want waterless formulations, carbon- negative production methods, and packaging that is either minimal or fully recyclable. For them, sustainability is not a bonus, it is a baseline requirement.
Key consumer trends ■ 73% of consumers are willing to pay more for sustainable products. ■ 64% of consumers actively check the environmental impact of their purchases. ■ The clean beauty market is growing three times faster than conventional beauty. ■ Gen Z and Millennials prioritize sustainability over price. ■ Consumers are increasingly focused on self- care and wellness, seeking products that align with their values. These trends are reshaping the personal
care industry. Consumers expect brands to demonstrate eco-consciousness, ethical production, and transparency. They are drawn to products with natural ingredients, cruelty-free claims, and traceable sourcing. Respect for the environment and a lower carbon footprint are among the top reasons consumers switch brands. This shift is not a temporary trend; it is a
fundamental change in consumer behaviour. Brands that fail to adapt risk losing relevance, while those that embrace sustainability stand to gain loyalty, trust, and market share.
October 2025 PERSONAL CARE
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