10 NEWS
MENA personal care market ‘to be worth $95 billion by 2030’
The Middle East and North Africa (MENA) personal care market will be worth $95.2 billion by 2030, according to a report by BCC Research. Regional Analysis of the Beauty
and Personal Care Market: Middle East and North Africa forecasts an annual compound growth rate (CAGR) of 9% from 2025-2030. The report expects Saudi
Arabia to dominate the market with a CAGR of 9.8%, reaching $13.4 billion by 2030. An increasing demand for luxury
and premium cosmetics products and growing awareness about self- care and personal hygiene products drive the Saudi Arabian market for
beauty and personal care. The report found the factors
driving the wider MENA market’s growth include an increasing younger population; the MENA region has a large and expanding youth demographic that is highly receptive to beauty trends and new product innovations. This younger generation is more image-conscious and willing to
spend lavishly on personal care, driving demand for skin care, cosmetics, and grooming products. Another factor is widespread
internet access and the popularity of platforms like Instagram and TikTok, which have transformed how beauty products are marketed and used. Social media influencers and
digital campaigns play a major role in shaping consumer preferences and boosting online sales. Also, there is a rising number of
working women, especially in urban centres; there is growing demand for beauty products that support professional lifestyles. Financial independence and changing social norms are
encouraging women to invest more in personal grooming and self-care. “This report is particularly
relevant today as investment and funding in the MENA beauty and personal care market are accelerating, supported by government efforts to boost local production and reduce imports,” said BCC Research. “Rising demand for quality
products, social media influence, evolving fashion trends, and interest in natural and organic solutions are driving the market’s growth,” it added. The report excludes Turkey and
Israel, whose markets were said to be more mature.
US FDA issues warning on mousse, foam sunscreens
The US Food and Drug Administration (FDA) has issued warning letters to personal care brands amid claims that sun care products in mousse, foam and whipped form may not protect wearers from UV rays. Letters were issued to
Supergoop!, Vacation Inc., Kalani Sunwear, Fallien Cosmeceuticals, and K & Care Organics on 6 August for unapproved dosage forms. In the case of Supergoop!, the
FDA said that its Play SPF 50 Body Mousse product is misbranded as
a product available for purchase in the US without a prescription. The FDA noted that, according
to Over-the-Counter Monograph M020, sunscreens in dosage forms other than oil, lotion, cream, gel, butter, paste, ointment, stick, spray,
and powder may only be lawfully marketed with an approved new drug application. “To date, no final order has been issued by the Secretary under 505G(b) or 505G(c) that would authorize marketing of a sunscreen in foam (aka, mousse or whip) dosage form”, it added. The FDA has ordered
Supergoop! 15 working days from receipt of the letter to outline steps taken to correct any violations of federal law. The FDA posted on X that
mousse sunscreen products may not protect wearers from the sun. “Beware of sunscreen products in mousse form because they might not be effective,” it said. University of Cincinnati
cosmetic chemist and consultant Kelly Dobos posted on LinkedIn: “Given the dynamics of foam, it would be important to show consistent delivery of actives and in the case of ZnO (TiZO brand), I think it could be really challenging to ensure consistent dispersion and delivery.”
US beauty industry sees strong six-month sales report
The US prestige beauty market grew by 2% to $16 billion in the first half of 2025, according to market research outfit Circana. Mass market sales in the first
six months of the year were $34.6 billion, up 4% on the same period last year. Mass skin care sales increased
by 4% based on dollars and grew in terms of units sold. In contrast, prestige skin care
dollar sales declined 1% to $4.6 billion, although units sold were said to increase. The decline in prestige skin
care is due to facial skin care sales declines in brick-and-mortar stores.
PERSONAL CARE October 2025 The prestige body segment
continued to thrive, with body creams, cleansers, and hand soaps the most significant contributors to growth.
The prestige hair category saw
a 6% increase to $2.3 billion and units sold were also up. All prestige hair segments
reported growth, ranging from a single digit increase for shampoos and conditioners to a double-digit lift in styling products. Scalp care also remained strong
in the first half of the year, up 19%. In contrast, the overall hair category had a softer performance in the mass channel, with dollar
US credit: Eric Wuestenhagen/CC BY-SA 2.0
sales up 4% and units flat. Fragrance was the fastest-
growing category in the mass market, up 17% based on dollar sales, and driven by women’s fragrances. Prestige fragrance sales increased by 6% to $3.9 billion and grew on all metrics including units
sold and average selling price. The makeup sector within
prestige retail posted $5.2 billion in first half sales, reflecting a modest growth of 1% while units sold remained flat. In contrast, makeup sold in
mass outlets declined in the low single-digits based on both dollars and units. Lip products emerged as the
top contributor in prestige makeup, despite a slowdown to 3% growth, and was the only growth area for cosmetics sales in the mass channel. The lip segment is increasingly
driven by hybrid products that offer both tint and skincare benefits.
www.personalcaremagazine.com
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