IN-COSMETICS ASIA 2025 PREVIEW
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in-cosmetics Asia: driving the future of beauty science
Olivia Evans, Kat Long – Storm PR
in-cosmetics Asia, organised by RX, will unite more than 700 global and Asia Pacific suppliers for its most dynamic edition yet. The 2025 edition will create opportunities, insights and inspiration for APAC’s personal care community to develop and formulate products that meet evolving consumer needs. Registration to attend is now at
https://www.in-cosmetics.com/asia/ en-gb/lp/
register-for-incosmetics-asia.html. Taking place on 4-6 November at BITEC
in Bangkok, Thailand, the event will seek to provide solutions to key challenges with the programme to revolve around themes of biotech, sustainability, consumer trends, halal, product multifunctionality, UV protection and well-ageing. With visitor registration currently up 37% compared to last year, the 16th edition promises to be the biggest and most vibrant in the show’s history. As the Asia Pacific region continues to lead
the global beauty and personal care market, accounting for almost 40% according to Fortune Business Insights, in-cosmetics Asia stands as the region’s leading personal care ingredients platform for discovering the latest trends and scientific discoveries driving industry growth.
Insight, innovation, and regional perspectives Across the three days, a line-up of keynote sessions will explore some of the most influential themes shaping the region. The Marketing Trends theatre, sponsored by BASF, will feature sessions from industry-leading figures from companies including Euromonitor, Kline, Mintel, and Amorepacific and more. Celebrity star power will take centre stage with the session, Celebrity Singer to Beauty Entrepreneur Journey!, featuring Raisa Andriana, one of Indonesia’s most celebrated pop music artists with 37 million Instagram followers. Alongside Titania Fairuskha, together they co-founded Indonesia’s rising beauty brand, Raine Beauty. Andriana and Fairuskha will explore their
journey which shaped a brand that fuses music, personal identity and minimalist elegance into a distinctive voice. The session will explore how Raine Beauty navigates formulation, storytelling, and community-building in a competitive market, highlighting the power of authenticity, passion, and pop culture in creating next- generation beauty brands that truly resonate with consumers across the Asia Pacific region. The session, Consumer Behaviour Shifts
www.personalcaremagazine.com
Across China, India, South-East Asia, will delve into the evolving consumer trends across the APAC region with insights from Florence Bernardin and Héloise Lefebvre du Prey, Owner and Project Manager, Asia Cosme Lab. They will discuss how beauty consumers are becoming more ingredient- and trend-savvy, seeking multifunctional products, and highlight key behaviour drivers across China, India, and Southeast Asia. The Middle East’s beauty industry is one
of the most buoyant and fast-evolving beauty markets in the world.Faiza Hussain, Director of The Skin Shrink and Head of Research and Product Innovation, NEX Skincare, will lead her session on Beauty in the Middle East - Formulating for the Middle Eastern Consumer, which will dive into fast-growing sector. Michele Superchi, Global Vice President,
and Suthini Tanangsnakooli, Forecast Editor at BeautyStreams, will discover the advancing beauty landscape in: The Future of Beauty: 2026 Trends Across Skincare, Haircare, Colour & Wellness. Meanwhile, KinShen Chan, Associate Director
of Beauty and Personal Care Insights, Mintel APAC, will discuss 2026 Global Beauty and Personal Care Trends, in a forward-looking session that will unpack emerging trends, disruptive technologies, and shifting consumer behaviours. Other sessions will focus on advancing
trends and emerging innovations, providing fresh perspectives and insight into what is next for the industry, including: How Southeast Asia’s Youth are Redefining Beauty and who’s Winning their Hearts, and From Seoul to
Shelf: K-Beauty’s Impact on the Future of OTC Sunscreens & Regulatory Compliance.
Well-ageing conference Following its successful 2024 debut, a conference backed by International Federation of Societies of Cosmetic Chemists (IFSCC) will return to the event this year with an agenda set to cover well-ageing including clinical and biological insights. Taking place on 5 November, the programme
will welcome R&D experts and cosmetic scientists from L’Oréal, Amorepacific, Mageline, Rationale, and Winnox Cosmeceutics, who will share high-level insights into the science and innovation driving well-ageing in personal care. In the keynote session Skin Longevity -
Harnessing Systems Biology for Lifelong Skin Health, Grace Gao, PhD, Head of R&D Asia at L’Oréal, will share how L’Oréal is leveraging systems biology and data-driven research to develop personalised skin care innovations. Gao comes with extensive experience
leading pioneering work in microbiome science, longevity, and green transformation. In the session, Enhancing Skin Longevity
Through Solar Protective and Repair Skincare, Amaryllis Aganahi, Head of Research at Rationale, will explore how advanced formulations can help counteract these effects using immune modulators, antioxidants, solar filters, and DNA repair compounds. Aganahi brings 15 years’ expertise in skin biology, genomics and formulation. Also, Yang Fan, CTO of Mageline and IFSCC Social Media Coordinator, will speak on: Rice
October 2025 PERSONAL CARE
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