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30 IN-COSMETICS ASIA 2025 PREVIEW


It focuses on one of the most delicate parts of the face: the eye contour. By imitating the energizing effect of light, it refreshes, smooths, and brightens the skin. It helps to restore balance, resilience, and luminosity, giving a youthful and radiant look full of natural harmony.


own or combined with others, offer a beautiful visual to make formulations pop! In addition, new SPF boosting in vivo


study results will be on display to show how formulators can reduce the use of actives by supplementing natural powders that can boost SPF in formulations by up to 100%, while also improving aesthetics.


Natix (H71) will explain why snail extracts have become a phenomenon in Korean skin care. Celebrated for its ability to regenerate, hydrate, and smooth skin, it has become a must-have in anti-ageing and repair-focused formulations. The Belgian company also offers this


bioactive through Nutrelix and Heliskin, providing formulators with a science-backed, reliable, and highly concentrated solution that is traceable, stable, and ready to use, unlike many natural extracts on the market. Natix also provides carefully selected


LipoTrue (M50)


Lucid Colloids (W70) will put the spotlight on its Catcol range of ingredients for personal care applications. These include the newly launched Catcol SF-23 Gold, which is said to be a versatile, multi-beneficial, functional- cum-active material that delivers rheology modification, superb moisturisation, co- emulsification and unique sensorial excellence in face and body care products. Also on show will be Catcol SF-23, a natural


hydrocolloid-based performance material for transparent muti-actives based premium quality serum category products. Meanwhile, Catcol Smart Peel is a nature-inspired pre-mix powder for cruelty free, cold water dispersible and PVA/PVP/synthetic polymer/alginate/gelatin/ alcohol-free peel-off mask that supports unique peeling and cleansing experience. Other Catcol products include the Catcol


SBW-97 rheology modifier; Catcol PC-474 natural polymer system; Catcol C LH-17 and Catcol C LL-14 silicone-free hydrocolloid derivatives for hair care; and Catcol P2L- 5421 pre-mix for powder-to-liquid wash-off applications.


Micro Powders (X40) will take the wraps off three new powders and two exfoliants. The first powder, Naturecel 793XF, imparts a luxurious, velvety and rich texture, and boosts SPF by up to 75% in sunscreens. Microsilk 417S provides high lubricity and


silky aesthetics. Supercharged with Lauroyl Lysine to add hydration and moisturization while delivering blurring that’s superior to PMMA and PE. The third powder, NatureThix 900 is


a naturally derived thickener based on sustainably sourced hydrogenated castor oil that achieves various and unique viscosities. It can be considered as a replacement for polyacrylic acid and other synthetic thickening agents.


The new exfoliants are Naturebead


Purple H20 and Synscrub Blue 2040S. These biodegradable scrub particles, effective on their


PERSONAL CARE October 2025 Natura-Tec (G29)


Natura-Tec (G29) will highlight three breakthrough natural innovations designed to meet today’s beauty challenges with sustainable and high-performance solutions. The first is Natura-Tec SeaRenew, derived


from microalgae through a patented eco- responsible process extends its benefits beyond hair care to promote stronger, fuller eyelashes. A natural, ethical, and environmentally friendly active that brings visible results. The second is Natura-Tec Abysoft, already


recognized for its moisturizing power and its ability to enhance shine and pigment dispersion in hair care, now demonstrates a unique new benefit: it acts as a natural SPF booster, improving sun protection in both oils and creams. Lastly, Natura-Tec Marine Blue Infinity


provides an advanced anti-ageing solution by reducing the formation of AGEs while enhancing the skin’s natural antioxidant and detoxifying defences. It protects against UV damage, improves firmness, and smooths


essential oils, such as Angelica (seeds and roots), known for their antioxidant and soothing properties, supporting skin balance and resilience. Its bioactives combine scientific validation,


formulation-ready performance, and consistent quality, giving brands ingredients that deliver visible results while maintaining natural integrity.


wrinkles, leaving the skin healthier and visibly rejuvenated.


Novaphene Specialities (Q60) will spotlight Novaguard EHG NG100, a premium, 100% naturally derived Ethylhexylglycerin that matches the antimicrobial efficacy of synthetic alternatives, making it the ideal preservative booster for clean label formulations. At usage levels of just 0.3 to 1% across a broad


pH range of 3 to 12, it simplifies development cycles and ensure robust anti-microbial stability against Gram-negatives (+++), Gram- positives, yeast, and mould while improving spreadability and hydration. Free from parabens, formaldehyde-donors, it supports eco- credentials like vegan, cruelty-free, ISO certified and modern sustainable claims. This multifunctional ingredient redefines


formulation simplicity, requiring lower total preservative load, and streamlining stability testing, and regulatory compliance. It is perfect for skin care creams, serums, shampoo, wipes, and baby care products.


Ocealys (AA40) is a formulation laboratory specializing in the creation of innovative and 100% natural cosmetic products. At in-cosmetics Asia 2025, it will highlight its expertise in developing tailor-made formulations that combine efficacy, a refined sensory experience, and sustainability. Drawing on a wide range of natural


ingredients — from marine bioactives such as algal extracts and polysaccharides to botanical compounds like plant oils, fruit extracts, and essential actives — Ocealys designs custom solutions that meet the growing demand for clean beauty and eco-conscious cosmetics. With a strong commitment to environmental


responsibility, Ocealys relies on eco-friendly processes, responsible sourcing, and scientific innovation to deliver formulations that respect both skin health and planet preservation.


P&K Skin Research Center (X70) is Korea’s top human application testing institution. It conducts efficacy studies for cosmetics, ingredients, quasi-drugs, and health supplements, setting and performing tests tailored to global regulatory standards. Its latest service focuses on human


application testing for cosmetics. Based on study designs and data tailored to each country’s regulatory standards, it also provides marketing images and graphical data that brands can use in their promotions. P&K Skin Research Center is based in Seoul,


South Korea, and has been offering its services since 2010.


Pera Ingredients (L90) will highlight Inca Oil’s flagship product: premium-certified organic jojoba oil, harvested directly from its sustainable family-owned plantations in Peru. The oil’s unique composition supports skin hydration, elasticity, and anti-aging benefits, making it a preferred ingredient for innovative skin care brands seeking effective and natural solutions. At in-cosmetics Asia, it will offer partners


www.personalcaremagazine.com


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