32 IN-COSMETICS ASIA 2025 PREVIEW Binmois MG 80/Binmois MAT (INCI:
Hydrolyzed Corn Starch), with high maltotetraose content, blocks Substance P-receptor binding to reduce itching. It forms hydrogen bonds with water to inhibit moisture loss, accelerates foaming speed, and creates a moisturizing film to alleviate skin dryness. On hair, it forms a protective film that improves combing performance and reduces friction.
formulation creates a protective protein shield on the hair surface, effectively minimizing damage caused by UV exposure, chemical treatments, and mechanical stress. In a 28-day controlled application study,
HC401 showed measurable improvements in fibre resilience, hydration balance, and overall tactile properties. These findings confirm HC’s dual functionality in both protecting healthy hair and repairing damaged fibres. Designed for advanced hair care formulations,
HC401 offers a science-backed and performance- driven solution for enhancing hair quality, restoring strength, and providing long-lasting structural protection, making it an ideal active for next-generation premium hair care products.
Vantage (Q50) Silab (N31)
Silab (N31) will present Neolipyl, a repairing natural active ingredient derived from cornflowers targeting lipid disorders of dry skin. By leveraging its dual expertise in omics technologies (lipidomic study) and optical biopsies, Silab has developed an unprecedented modelling study to establish the lipid signature of dry skin: the results demonstrate weakened composition and structure of the lipid matrix. Tested on this model, Neolipyl re-equilibrates
the lipid matrix of dry skin by acting on both its composition and structure. These effects translate into a rapid, niacinamide-like efficacy observed on Caucasian and Asian dry skin as early as 14 days of twice-daily application: microrelief is smoothed, and skin hydration and comfort are improved. In addition, combined with retinol on normal skin, it limits the adverse effects of this molecule and supports its cosmetic benefits. It is therefore a genuine lipid restructuring agent and a natural partner of retinol.
SNF (Y40) is inviting visitors to discover the Natursol EMI range, its newest product line of high-naturality, ready-to-use, cold-processable polymers that deliver performance and sensorial experiences close to synthetic. This new line of polymers offers naturalities up
to 78% (ISO 16128) and is multifunctional, allowing a reduction in the number of raw materials used in your formulations and saving energy. With Natursol EMI 30 and Natursol EMI
132, you will experience a light, quick-breaking sensory. Natursol EMI Lite offers a light, melting texture that glides effortlessly over the skin. Finally, when you create your formulation using Natursol EMI 76, you will experience a rich, moisturizing texture on your skin.
Spec-Chem Industry (S30) is highlighting HC401, an innovative protein based bioactive complex developed to reinforce hair fibres and protect structural integrity. Its unique
PERSONAL CARE October 2025
Vytrus Biotech (J29) will unveil Clarivine, a new biotechnological active that mimics intermittent fasting at the cellular level to reveal luminous, youthful skin that lasts. Inspired by nature’s survival mechanisms, this plant stem cell-based innovation from Vitis vinifera activates the skin’s regenerative and detox pathways, promoting long-term cell vitality. The ingredient is said to activate the skin’s
Technature (AA10)
Technature (AA10) will take the wraps off Time Reveal Mask, an innovative skin care solution launching at the end of 2025. This opaque hydrogel mask turns transparent, indicating the precise time needed for active ingredients to penetrate your skin and ensuring real-time effectiveness as well as a unique sensory experience. These ultra-fresh hydrogels perfectly
adhere to the skin and fight the first signs of time, soften and improve skin comfort. It also reduces the appearance of fine lines and wrinkles and deeply hydrates the skin. As eye patches, they also help diminish dark circles. With 98.9% of ingredients of natural origin, including carrageenan derived from red algae, this mask forms a filmogenic gel that ensures even delivery of active ingredients. Technature’s investment in a dedicated industrial park makes it the sole European expert to produce and package these natural hydrogel masks and patches.
France-based The Innovation Company (Z15) develops, manufactures and offers innovative cosmetic raw materials with over 1,700 references. It is a leader in non-invasive UVR mineral filters to give skin the best protection. Its complementary SP LABS division,
meanwhile, offers unique in situ and in vivo tested formulas. Its IVISLABS lab performs with some of the best equipment in the world to show the efficiency of formulas by offering tests.
Vantage (Q50) is showcasing Angel-Eye EFX, a patent-pending technology of natural active ingredients (Phellinus linteus mushroom and Angelica polymorpha sinensis root) that help
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‘longevity metabolism’ by fasting-mimicking biofactors, while so-called Plant Fasting Factors stimulate autophagy, telomere protection, and pigmentation detox. The ingredient is claimed to give visible skin
clarity, even tone, reduced wrinkles, and the coveted glass skin glow, and is said to bridge the visible perfection of K-beauty with the deep science of skin resilience.
Wuhan BJM Pharm (H81) is a Chinese manufacturer of UV filters located in Wuhan, with factories in Jingmen and Jingzhou. At in- cosmetics Asia, it will showcase its star ingredient, Octocrylene, as well as its new Polysilicone-15 product. In addition, BJM will highlight its skin whitening and anti-ageing products.
Last, but by no means least, Personal Care (S92) will be exhibiting the latest issues of the magazine and its highly popular Little Books of cosmetic formulations. Free copies of the magazine will be
available, as well as the first ever Little Book of Upcycled Ingredients, which will be given its global debut in Bangkok. The Little Book of Sustainable Ingredients will also be available. Publishing director Trevor Moon, publisher
Geoff King, business manager Chris Vincent and editor Tim Probert will all be attendance and happy to meet industry professionals wanting to discuss editorial and advertising opportunities with Personal Care, be they with the magazine, Little Books, newsletters, webinars, direct mailshots, website, video or other outlets.
prevent the appearance of under eye ageing by reducing inflammation, oxidative stress and improving blood flow which minimizes dark circles, wrinkles, and bagginess pertaining to the undereye.
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