IN-COSMETICS ASIA 2025 PREVIEW
brands to deliver high-performance, clean- label personal care products that meet growing demand for efficacy and transparency.
Koster Keunen (G31) will introduce Kester K-45, a next-generation jojoba ester developed with proven benefits for hair care. Supported by clinical trials, K-45 enhances conditioning performance, reduces breakage, and boosts smoothness across a wide range of hair types. Its lightweight structure delivers slip and
shine without weighing down the fibre, making it an ideal choice for leave-in treatments, conditioners, and styling systems. With natural origin and sustainable sourcing, Kester K-45 offers formulators an elegant solution to improve both performance and consumer appeal in modern hair care. Also highlighted is Kester K-70P, a natural
rice-wax–derived polyester plasticizer designed to control crystallization, reduce bloom, and improve stability in anhydrous and wax-rich formulations. By reinforcing structure while maintaining
softness, K-70P delivers smooth texture, reliable thermal stability, and excellent colour dispersion. Its versatility makes it suitable for lipsticks, balms, and both emulsion and anhydrous applications alike. Vegan and globally compliant, K-70P empowers formulators to achieve elegant textures and long-lasting stability in demanding product formats.
Lanxess (AA70) will present Neolone PH Max, its latest advancement in preservation. This novel multifunctional blend combines phenoxyethanol with pelargonic acid, a naturally derived ingredient from sunflower oil. It delivers broad-spectrum protection against bacteria and fungi with improved efficacy
Lanxess (AA70)
Lessonia (1B54) specializes in 100% Made in France natural ingredients and custom manufacturing of cosmetic products for beauty brands worldwide.
compared to benchmark formulations at equivalent dosing levels. Effective across a wide pH range with a non- sensitizing profile, Neolone PH Max enables formulators to create safe, sustainable, and consumer-friendly products for creams, lotions, and serums. Lanxess will also feature Saltidin (Icaridin/
Picaridin), a WHO-recommended active ingredient for insect repellents. Saltidin provides long-lasting, skin-friendly protection against mosquitoes, ticks, and other biting insects, while remaining colourless, odourless, sweat- resistant, and material-compatible. Saltigo further supports the consumer
care sector through its custom manufacturing services, delivering sustainable and reliable solutions from process development to multi- ton production.
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Lipoid Kosmetik (M40) will introduce Cashew Apple Pro for skin hydration and vitality; an efficacy-proven, COSMOS-/NATRUE-certified plant extract that redefines the traditional apple concept in cosmetics. Sourced from hand-harvested cashew
apples—typically discarded despite making up 90% of the cashew fruit—this upcycled ingredient is both sustainable and socially responsible. Each ton of cashew nuts produces up to ten tons of unused apples, now transformed into a potent skin care solution. Sustainably sourced from West Africa,
Cashew Apple Pro supports local farming families while reducing food waste. Convincing in vivo studies highlight its powerful benefits: enhanced skin hydration, improved firmness and elasticity, and revitalized skin. With its unique origin, proven efficacy and ethical supply chain, Cashew Apple Pro offers a compelling new story for skin care brands seeking innovation with impact.
LipoTrue (M50) will present two new active ingredients at in-Cosmetics Asia 2025, showing its strong commitment to science, nature, and sustainability in skin care. The first ingredient is a biotechnology
development created to improve hair care. It makes the hair stronger, softer, and naturally fuller, while repairing and protecting it from root to tip. It keeps the right balance between strength and smoothness, giving shine, softness, and vitality, even for textured hair. Because it is made in a sustainable way, it combines high performance with respect for the environment, bringing beauty without compromise. The second ingredient is inspired by old traditions and supported by modern science.
www.personalcaremagazine.com
October 2025 PERSONAL CARE
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