This page contains a Flash digital edition of a book.
3r d Street


4t h Street


4t h Street


Efficiency


6th Street


Center Terrace


Center Street


79


DESIGN MANAGEMENT . MFA BIO


PHILOSOPHY


R Campbell is a MFA Design Management candidate from Stillwater, Oklahoma. As a design manager with Kicker Audio, Campbell has created and managed strategic design projects with market partners and major design schools. By focusing beyond traditional product development these projects fused design, interaction and cultural factors across domestic, European and Asian markets.


His research passion lies in Design Thinking, Systems Thinking, and Diffusion of Innovation. He has a particular interest in the social dimensions of design and innovation, and in exploring the dynamic and the relationship between design, culture, business and organizations. Campbell has defined the role of design as an essential partner in value creation in today’s fast moving global economy.


Hometown: Stillwater, OK DIFFUSION MODEL Accelerat ing the Di f fus ion


of Wind Power www.windopol i s .org


Driven by need for true energy independence this thesis demonstrates how the approach taken by design management employs multiple lenses to accelerate the diffusion of technology, specifically as it relates to micro-wind power. The goal of this research is to develop a framework that will assist in the creation of a social and ecologically resilient business model that can be applied toward the diffusion of small-scale community-based wind power.


Fusing Roger's Innovation Diffusion Theory, Christensen's theory of Disruptive Technology, Anderson's principle of The Long Tail, and primary research on the ground in the plains of Oklahoma, and Coastal Georgia, this thesis changes the paradigm that says big Midwestern wind farms hold the most promise for the implementation of wind power. Without challenging the physics of scale, this thesis will construct an argument founded on three parts.


1. Big wind's efficiency is significantly compromised by the distance from the wind corridor to major population centers through enormous infrastructure costs, environmental impact, and transmission energy loss.


2. The major problems to be resolved are not technical, but behavioral and social attitudes regarding wind power.


3. Metrics based on "efficiency" are wrong; rather than basing criteria on total costs to the power industry, immediate and short term payback to individual users should become the strategy for implementation.


This thesis will build a model for the diffusion of small wind power based on these premises. By "twisting" the logic of scale, this thesis proposes that wind generators undergo radical cost reduction design that can occur through reliance on lower wind speed performance and high volume production. These products, should be sold through conventional big box stores such as The Home Depot and Best Buy, and delivered at a cost comparable to high end appliances. By appealing to individual people's motivation to slash their electric bill, the propagation of millions of small "less efficient" turbines will exceed the real output of large remote wind farms.


This study demonstrates how this method applies to a wide range of complex topics and issues. The theoretical model will also show different ways in which wind power could be perceived from various points of view such as in a social, educational, and economic context.


Big box distribution allows small machines to be deployed in very large numbers.


Small-scale wind is implemented at the campus- level involving local stakeholders accelerates policy change facilitating practice and familiarity in the community.


Producing power at the point of consumption has a direct financial impact on individual consumers and is 40%-60% more efficient than transmitting energy over long distances.


Multiple Lenses Design Thinking


Technology and Culture Systems Approach


Disruptive technology Actor Network Theory 3 1


22% of U.S. Electricity From Wind Power by 2030


Idea Creation Human Needs 7 New Markets New Systems DISTRIBUTION ANALYSIS Swarming New Media 2 Political Legal Financial


Innovator Design Management


Stake Holders


Change Agent Implementation of Idea


Economical Technology 4 Competition


Uncontrollable Forces Physical


Labor Tourists Local Citizens Property Owners


5 6


Service Providers Policy Makers


COIN Manufacturers Dealers


Abraham Maslows Hierarchy of Needs


Self-Actualization


Esteem Social Safety


Physiological


“COIN are the nucleus of a set of concentric communities, where each community type is included into the subsequent, larger community. The dissemination of new ideas is very similar to the ripple when a pebble drops into water. This whole ecosystem including COIN, CLN and CIN is called a Collaborative Knowledge Network, or CKN. CKN are the main dissemination mechanism for new innovations coming from COIN. ”


SDES 501 Visual Communication and Presentation* SDES 502 The Human Factor, Design Thinking* SDES 503 Fundamentals of Graduate Research* BUSI 710 Principles of Financial Management and Marketing


DMGT 702 History and Interpretation of Innovation DMGT 706 Idea Visualization DMGT 720 Design Innovation Development and Marketing Strategies


The 3P’s Policy, Perception, and Performance are the primary obstacles to large scale adoption of residential wind.


WIND OPOLIS


DMGT 732 Facilitating Creative Thinking DMGT 748 Design Management M.A. Final Project IDUS 711 Methods of Contextual Research SDES 704 Applied Theory in Design — 500- to 700-level Elective


TWISTED lOGIC ABUNDANCE OF SMALL WIND EXCEEDS EFFICIENCY OF BIG WIND Total Course of Study 45 hours*


* Intensive coursework may be assigned upon admission. Consult your faculty adviser in selecting elective courses.


M.F.A. Degree [SAVANNAH]


Monumental-scale Agricultural-scale Campus-scale Residential-scale 120m  R Campbell, Stillwater, Oklahoma LOOKING FORWARD Jones Avenue INSIGHTS Advocate Child EDUCATION


Careers in Design Management


account manager art director brand design director brand designer corporate brand manager creative director design center manager design director design manager director of design strategy graphic design manager


POLICY $ Programs CHILDREN AND PARENTS


EDUCATION COUNCILS / SCHOOL BOARDS


Contextual Research


Looking Forward Professor : Christine Miller Students : Jenni Light, Audrey Tan, Elise Wang, Jessica Jackson


packaging design and graphics manager


product developer visual experience designer


Schools Playground YMCA


Tybee YMCA


TYBEE ISLAND MICROCOSM FOR


Recreation Facilities


MEMORIAL PARK


REDESIGN OF PLAY- GROUND COMPO- NENTS


YMCA YMCA


Increased Environmental Awareness Higher Adoption


Design Management Courses


ALTERNATIVE ENERGY YMCA Butler Avenue


DESIGN OPPORTUNITIES IDENTIFYING 3P’S POLICY, PERE- CEPTION AND PERFORMANCE


The YMCA is a prime spot to promote small wind for its primarily social context, inherent environmentally-driven values,


and eventually state-wide YMCA branches


WHO MIGHT BE INTERESTED IN OUR DESIGNS PLAYGROUND MANUFACTURERS


TOURISM-RELATED COMMITTEES


Graduate History and Interpretation of Innovation Idea Visualization Design, Chaos and Complexity Design Innovation Development and Marketing Strategies


Integration of environmental studies and sustainable practices into the school cur- riculum


HARNESSING KID POWER


Restructuring the school curriculum to make it mandatory for students to learn and be exposed to environmental issues and sustainable practices


The University for Creative Careers


Facilitating Creative Thinking Sustainable Practices in Design Studies in Perceptual and Cognitive Human Factors


Collaboration at a Distance Design Management M.A. Final Project Collaborative Culture in Design Organizations


Business and Design Practicum Idea Management in Business Graduate Field Internship Graduate Teaching Internship Design Futures: Trends, Foresight and Intuition


Design Management M.F.A. Thesis school of des ign | design management


Campaign designed to make people think about wind energy like how there are campaigns for recycling; remov- ing preconceived ideas and misconceptions of wind energy


PUBLIC VS. PRIVATE ZONES


HOW DESIGN ALTERNATIVES CAN BE DEVELOPED IN CONJUNCTION WITH THE EXISTING SITUATION AND CON- DITIONS OF ENERGY DISTRIBUTION


Existing playgrounds can be reorganized and planned in a way that creatively use the energy collected for essentials such as water fountains and street lamps


Public Library


City Hall CAMPAIGNS Butler Avenue Manufacturers Design Students Turbine Size 2m


SDES 501 Visual Communication and Presentation* SDES 502 The Human Factor, Design Thinking* SDES 503 Fundamentals of Graduate Research* BUSI 710 Principles of Financial Management and Marketing


DMGT 702 History and Interpretation of Innovation DMGT 706 Idea Visualization DMGT 720 Design Innovation Development and Marketing Strategies


Activity


DMGT 732 Facilitating Creative Thinking DMGT 740 Sustainable Practices in Design DMGT 747 Collaboration at a Distance DMGT 750 Collaborative Culture in Design Organizations


2010


DMGT 765 Business and Design Practicum DMGT 779F Graduate Field Internship† DMGT 779T Graduate Teaching Internship† DMGT 783 Design Futures: Trends, Foresight and Intuition


DMGT 790 Design Management M.F.A. Thesis IDUS 711 Methods of Contextual Research SDES 704 Applied Theory in Design — 500- to 700-level Elective — 500- to 700-level Elective — 500- to 700-level Elective — 500- to 700-level Elective


Total Course of Study 90 hours*


* Intensive coursework may be assigned upon admission. † Choose one of these two courses.


Consult your faculty adviser in selecting elective courses. Course numbers and titles are subject to change.


(Innovation Community)


M.A. Degree [SAVANNAH, ELEARNING]


COINs is a research project developed by Peter Gloor and the MIT Center for Collective Intelligence.


CLN (Learning Community) Collaborative Innovation Networks (COINs) CIN (Interest Community) Sociocultural Distribution Design Management Faculty


Robert Fee, B.F.A., Kansas City Art Institute and School of Design.


Christine Miller, B.A., University of California; M.A., Goddard College; Ph.D., Wayne State University.


WIND OPOLIS


!


?


5t h Street


5t h Street


Center Place


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214  |  Page 215  |  Page 216  |  Page 217  |  Page 218  |  Page 219  |  Page 220  |  Page 221  |  Page 222  |  Page 223  |  Page 224  |  Page 225  |  Page 226  |  Page 227  |  Page 228  |  Page 229  |  Page 230  |  Page 231  |  Page 232  |  Page 233  |  Page 234  |  Page 235  |  Page 236  |  Page 237  |  Page 238  |  Page 239  |  Page 240  |  Page 241  |  Page 242  |  Page 243  |  Page 244  |  Page 245  |  Page 246  |  Page 247  |  Page 248  |  Page 249  |  Page 250  |  Page 251  |  Page 252  |  Page 253  |  Page 254  |  Page 255  |  Page 256  |  Page 257  |  Page 258  |  Page 259  |  Page 260  |  Page 261  |  Page 262  |  Page 263  |  Page 264  |  Page 265  |  Page 266  |  Page 267  |  Page 268  |  Page 269  |  Page 270  |  Page 271  |  Page 272  |  Page 273  |  Page 274  |  Page 275  |  Page 276  |  Page 277  |  Page 278  |  Page 279  |  Page 280  |  Page 281  |  Page 282  |  Page 283  |  Page 284  |  Page 285  |  Page 286  |  Page 287  |  Page 288  |  Page 289  |  Page 290  |  Page 291  |  Page 292  |  Page 293  |  Page 294  |  Page 295  |  Page 296  |  Page 297  |  Page 298  |  Page 299  |  Page 300  |  Page 301  |  Page 302  |  Page 303  |  Page 304  |  Page 305  |  Page 306  |  Page 307  |  Page 308  |  Page 309  |  Page 310  |  Page 311  |  Page 312  |  Page 313  |  Page 314  |  Page 315  |  Page 316  |  Page 317  |  Page 318  |  Page 319  |  Page 320  |  Page 321  |  Page 322  |  Page 323  |  Page 324  |  Page 325  |  Page 326  |  Page 327  |  Page 328  |  Page 329  |  Page 330  |  Page 331  |  Page 332  |  Page 333  |  Page 334  |  Page 335  |  Page 336  |  Page 337  |  Page 338  |  Page 339  |  Page 340  |  Page 341  |  Page 342  |  Page 343  |  Page 344  |  Page 345  |  Page 346  |  Page 347  |  Page 348  |  Page 349  |  Page 350  |  Page 351  |  Page 352  |  Page 353  |  Page 354  |  Page 355  |  Page 356  |  Page 357  |  Page 358  |  Page 359  |  Page 360  |  Page 361  |  Page 362  |  Page 363  |  Page 364  |  Page 365  |  Page 366  |  Page 367  |  Page 368  |  Page 369  |  Page 370  |  Page 371  |  Page 372  |  Page 373  |  Page 374  |  Page 375  |  Page 376  |  Page 377  |  Page 378  |  Page 379  |  Page 380  |  Page 381  |  Page 382  |  Page 383  |  Page 384
Produced with Yudu - www.yudu.com