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Students must have topic approval from a faculty adviser and work under the close supervision of a faculty committee.


Arts Administration (Undergraduate)


AADM 201 Working in the Arts and Entertainment Industries This course provides students with an understanding of the business structures and organizations within the arts and entertainment industries. The course explores the role of the artist in arts and entertainment; influ- ences on the industries including public opinion, cur- rent events, law, and labor unions; and contemporary issues facing the arts and entertainment industries and artists.


AADM 225 Legal Issues in Arts and Entertainment This course introduces students to legal issues that affect artists and administrators in the arts and enter- tainment industries. Topics examined include copy- right, piracy, trademark protection, First Amendment rights and cultural property rights. Additionally, stu- dents explore the legal context of employment rela- tionships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite(s): ENGL 123.


AADM 245 The Music Business and the Entertainment Industry This course surveys the music industry, prominent commercial and regulatory organizations, and its developmental history and future directions. Topics include music business, music publishing, the record company, songwriting, artist management, promotion, merchandising, copyright, licensing and publishing, record markets, recording contracts, distribution and retailing, music in radio and television, music in adver- tising, and film scoring. This course is essential for students seeking success in the music business or for students pursuing a career that is reliant on working with the music industry.


AADM 310 Connecting Art and Audiences This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, fund and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite(s): AADM 201.


AADM 410 Marketing Strategies in Arts and Entertainment This course engages students in the process of ana- lyzing and developing successful approaches to the marketing of arts products. Students learn practical strategies and solutions for building interest and audiences for art and entertainment products through market research, marketing principles and communica- tion techniques. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.


AADM 415 The Art of Fundraising: Building Relationships with Sponsors and Donors This course is a practical exploration of fundraising methods and strategies used in for-profit and nonprofit settings. The course focuses on fundraising strategies used to develop lifelong relationships with donors. Stu- dents learn the process of donor / investor cultivation, acquisition, involvement, invitation and stewardship. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.


AADM 425 Career Management for Artists This course introduces students to career planning and management issues that affect professional artists. Topics examined include self-promotion, launching careers, negotiating contracts, grant writing and gen- erating income. Additionally, students explore career assessment tools to help them determine the best artistic environments in which to achieve their personal career success. Prerequisite(s): ENGL 123.


AADM 440 Event Planning for Artists and Arts Managers From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in arts and entertainment. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Prerequisite(s): CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.


AADM 465 Business of the Arts In bustling cultural hubs, students explore arts institu- tions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts ser- vice organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trips also include the opportunity to view arts exhibi- tions and programs.


Arts Adminstration (Graduate)


AADM 701 Principles of Arts Administration Students are introduced to various aspects of arts administration including organizational structures, institutional management principles, and the politi- cal and social environments that impact the arts. Additionally, students explore contemporary condi- tions and arts policy issues that affect artists and arts organizations.


AADM 709 Legal Issues in the Arts Students are introduced to legal issues that affect the arts and artists. Topics examined include First Amend- ment rights, intellectual property, contract law, labor unions and employee relations. Through the explora- tion of historical and contemporary case studies, stu- dents are exposed to the prominent legal frameworks for these matters and strategies.


AADM 720 Arts Financial Management Financial management is a core function of cultural and arts organizations. It is the foundation upon which the resources (human, physical and financial) of any organization are maintained and monitored. In the nonprofit sector, the relationship of “mission to money” is an important conceptual framework, and must be understood by arts managers. Financial analysis is an essential requisite for sound strategic planning and governance, and managers of nonprofit arts organi- zations are the source of financial information. This course guides students through the key conceptual areas of financial management including accounting practices, understanding financial statements, creat- ing mission-driven budgets, developing cost-benefit analyses, and managing endowment investments.


AADM 739 Raising Funds for Arts Organizations Students in this course explore contemporary fundrais- ing practices and issues. Special emphasis is placed on values-based philanthropy through fundraising initiatives and the challenges and opportunities of fundraising in the arts. Additionally, students develop an understanding of various types of fundraising campaigns, the role and responsibilities of a fundrais- ing professional, and working with volunteer boards.


AADM 740 Events: Planning, Logistics, Marketing and Evaluation


From meetings to concerts to gallery exhibitions to fund raising galas, event planning is an essential skill for those working in the arts. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event


promotion and sponsorships, budgeting, assessment techniques, event design, and security considerations. Students work collaboratively to produce an event.


AADM 745 Promoting the Arts Through a comprehensive and practical approach to marketing, this course offers students an understand- ing of how to promote arts and artistic programs. Topics include audience development, direct mail campaigns, media coverage, and advertising utilizing new technologies. Students create communications plans, direct mail materials and public relations materi- als. Prerequisite(s): WRIT 743.


AADM 759 Education in Cultural Institutions This course examines the role of the arts in society, how arts administrators facilitate artists’ work and encourage new interest in the arts; and the evolving role of arts institutions in community cultural develop- ment. Arts criticism and how art is assessed also are discussed. Prerequisite(s): AADM 701.


AADM 760 Arts Leadership Leading a group of people toward a goal; creating innovative strategies for managing change; construct- ing a vision that enables institutional effectiveness. These are the responsibilities and roles of effective arts leaders. In this course, students learn various leadership theories and styles. The course also allows for the exploration of personal leadership styles and the development of leadership skills.


AADM 763 Cultural Policy and Advocacy This course investigates the various ways in which pub- lic policy in the United States—especially at the federal level—has been concerned with arts and culture. Stu- dents investigate the history and purpose of U.S. arts and cultural policy as well as the rationale, politics and agencies/programs involved with its development. The course provides insight into the arts and cultural policy environment, the policy-making process, and policy actors. Prerequisite(s): AADM 701.


AADM 765 The Business Behind the Arts In bustling cultural hubs, students explore arts institu- tions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain first hand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.


AADM 770 Professional Development in Arts Administration Through this course, students may gain confidence in their knowledge of and ability to serve as an arts administrator. Key issues in arts administration includ- ing cultural policy, ethics, use of technology in man- agement, audience development and the comparative roles of the arts administrator are studied through readings, interviews, research, applied research, reports, presentations and discussion. Students are introduced to the essential publications, professional organizations, awards and conferences for arts admin- istration. Students participate in a collaborative project utilizing practical and theoretical knowledge. They also develop interview and presentation skills, and a pro- fessional resume. Through research and discussion of current events in arts administration, students become familiar with the current professional market.


AADM 788 Arts Administration M.A. Thesis Students enrolled in the arts administration M.A. program demonstrate knowledge of the field through a thesis. Students must have topic approval from a faculty advisor and work under the close supervision of a thesis committee.


Accessory Design (Undergraduate)


ACCE 110 Sewing Technology for Accessory Design This course introduces students to machinery used in the accessory design program. Students also are introduced to decorative ornamentation techniques


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