Students learn the most current and progressive advertising principles and practices so they can graduate with a portfolio that is leading edge.
In addition to having excellent academic credentials, SCAD faculty members are advertising professionals with a wide range of experience at major agencies or in their own companies.
In the M.A. program, copywriters and art directors study in parallel tracks and collaborate to create ad campaigns, much like professionals. The M.F.A. program emphasizes creative strategies, branding solutions, copywriting and production of an advanced-level portfolio. Two field or teaching internships are required.
Careers in Advertising
advertising art director advertising copywriter advertising designer advertising creative director advertising strategic planner freelance advertising designer positions in advertising agencies
corporate in-house marketing groups
media and publishing creative departments multimedia production companies