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active/passive readership and emotional expression are all explored with the emphasis on user experience in typographic design. Prerequisite(s): GRDS 348.


GRDS 358 Production Design This course focuses on technical proficiency and the business components of production. Students produce projects from comprehensives to print-ready digital mechanicals. Prerequisite(s): GRDS 348.


GRDS 370 Information Design This course addresses visual problem solving and emphasizes methods of translating complex data into clear, visually dynamic solutions. Topics include: corpo- rate communication systems, publication, way-finding, interaction design, etc. Prerequisite(s): GRDS 358 or by permission of the department chair.


GRDS 372 Corporate Identity Creative, ideational, image-making design, digital and traditional skills are necessary in this course to meet rigorous conceptual/visual standards pertinent to creating a brand and/or a company’s identity. Through a few complex projects and numerous graphic design formats and applications, all major aspects of visual identity are emphasized and developed: logotypes, typographic sets, color palettes, photographic and illustration styles, and appropriate project presentation formats. Prerequisite(s): GRDS 358.


GRDS 374 Publication Graphics This course examines the graphic designer’s role in the layout and design of publications. Lectures and studio work cover historical as well as current practices and technologies used to produce multi-page publications. Students produce visualizations for several publica- tions using the elements of layout with typography and art. Prerequisite(s): GRDS 358.


GRDS 376 Business Practices for Graphic Design Through lectures, demonstrations, research and studio work, this course presents an in-depth study of the business aspects of the graphic design profession. Common design problems are emphasized, including pricing, estimates, invoices, client relations and profes- sional business conduct. Prerequisite(s): GRDS 358.


GRDS 378 Trademark and Logo Design Through examination of corporate identity creation, this course focuses on the criteria for an effective logotype and how design firms attach meaning to a single word through typography and color. These issues will be explored through a series of assignments totally devoted to the design of effective trademarks and logotypes. Students will also be introduced to the major identity firms through research and written analysis. Prerequisite(s): GRDS 358.


GRDS 380 Alternative Design Approaches This course challenges students to address unusual design problems through conceptual and artistic inno- vation. Alternative uses of new media and traditional techniques are explored. Prerequisite(s): GRDS 358.


GRDS 382 Design for Multimedia This course concentrates on educating students in the development of effective interfaces for electronic media employing theories and techniques of multime- dia, interaction design and graphic design. Students will explore the use of sound, motion, video and kinetic typography in their solutions. Prerequisite(s): GRDS 243.


GRDS 384 Web Design This course concentrates on the design, development, implementation, testing and updating of effective interfaces based on principles of graphic design, interactivity and usability. Through lectures, in-class workshops and coursework, students will be edu- cated in a variety of visual, navigational and structural approaches. CSS, navigation systems, visual hierarchy, basic animations, image preparation, and file transfer- ring protocols are among topics covered. Emphasis will be placed on conceptual development and structure, interactivity and design aesthetics. Prerequisite(s): GRDS 233, GRDS 243.


GRDS 386 Package Design In this course, students explore 3-D form and surface graphics by designing containers for a variety of prod- ucts and construct 3-D prototypes. Prerequisite(s): GRDS 358.


GRDS 388 Interactive Web Animation This course focuses on educating students to develop complex graphical user interfaces and animation. Students explore that software and its Action Script programming language while working with naviga- tional elements, animated graphics and rich multimedia content, including sound and video. Current and future directions of Web interactivity and Web animations are addressed, with a focus on cross-platform develop- ment, dynamic content integration, browser compat- ibility, bandwidth limitations and the online distribution of interactive Web content. Prerequisite(s): GRDS 384 or ANIM 342 or ELDS 325 or ITGM 353 or ITGM 355.


GRDS 390 Web Site Management This course is designed to educate students in the development and management of large, complex Web sites. Information architecture, site mapping and navigational development are introduced, with an emphasis on managing dynamic Web content. Among topics covered are application development, content management systems, cross-platform com- patibility, online transactions, Internet security, and the online distribution and updating of Web content. Prerequisite(s): GRDS 384 or ELDS 325 or ITGM 353.


GRDS 392 Exhibition and Environmental Graphics Students explore the ways in which exhibition and envi- ronmental graphics enhance the experience of the user community through interactivity with form and space. Working individually, and in teams, students will design and build scale models of their concepts for assigned projects. Prerequisite(s): GRDS 353, GRDS 358.


GRDS 394 Design and Technology: Contemporary Issues in Visual Communication This course explores the technological, theoretical, cultural, social, political and economical issues cur- rently affecting the field of graphic design. Students analyze the current state of the field of graphic design as a means of visual communication to employ effec- tive design solutions for issues and topics relevant to contemporary design culture. Prerequisite(s): GRDS 229, GRDS 353.


GRDS 400 Graphic Design Studio II This course expands on previous graphic design knowledge and skills, offering students the opportu- nity to work on a major self-initiated design project. The course emphasizes research and analysis and the design processes that lead to creative conceptualiza- tion and final design solutions. Students are expected to demonstrate sophisticated design decisions and appropriate design solutions that demonstrate a high level of expertise and achievement. Prerequisite(s): Two GRDS electives.


GRDS 402 Design for Social Issues This course addresses the designer’s role in shaping the public narrative on social issues, causes and other needs-based topics. Students examine contemporary cultural, political and societal issues around the world that have an impact on our daily lives. They also learn how to design communication strategies that increase awareness, motivate, inspire or incite action from specific or broad audiences. Prerequisite(s): GRDS 353, GRDS 358.


GRDS 406 Special Topics in Graphic Design The topic of this course varies from quarter to quarter. Each seminar focuses on various issues in the field of graphic design and allows students to pursue indi- vidual projects related to the subject of the course. Prerequisite(s): Vary according to topic.


GRDS 408 Graphic Design Portfolio This course focuses on students’ job-seeking port- folios through lectures, demonstrations and studio work. Existing projects are refined and gaps are filled with new projects. All projects must meet the most


professional standards with emphasis on quality and job-related subject matter. Prerequisite(s): Two GRDS electives.


GRDS 451 Graphic Design Seminar This course is conducted as a study trip to top New York design firms that have made important contribu- tions to the design field and to the profession, both nationally and internationally. Exceptional graphic design is viewed throughout Manhattan, particularly at the gallery of the American Institute of Graphic Arts. Students keep journals on all activities and participate in end-of-day discussions. Prerequisite(s): GRDS 348.


Graphic Design (Graduate)


GRDS 502 Research Methods for Graphic Design This course fosters the development of ideational, analytical, rhetorical and writing skills necessary for graduate-level research into the contemporary and historical aspects of visual communication. The focus is on art and design discourse and visual artifacts as reflective of personal, cultural, social, and political contexts of interpretation.


GRDS 503 Typographic Communication Through readings, writing assignments, lectures and studio projects, students explore advanced and sophisticated typographic solutions in a wide range of visual communication. Students explore the rules and aesthetics of typography as both a message and a means of visual expression in communication. Empha- sis is placed on clear and effective communication, style, trends, current events, and historical references.


GRDS 504 Integrated Design Media Through writing, research, historical reference, strate- gic analysis and final execution, students will increase their understanding and practical application of the design process.


GRDS 705 Design Methodologies This course focuses on developing creative problem- solving methodologies for graphic design. Students explore the relationship between theoretical constructs of creativity and the pragmatics of client identified parameters. The course facilitates student develop- ment of a personal visual communication style through rapid visualization techniques.


GRDS 709 Typography Studio I Students explore and utilize a diverse range of typo- graphic principles and theories within the framework of various print-related applications. Critical analysis of message, meaning, form and context directs students in their creation of innovative print-based typographi- cal explorations.


GRDS 715 Print Studio I This course explores the theories, strategies and processes of developing a print-based brand image. Through lectures, independent research and studio work, students implement complex design systems created to provide a unified and unique presentation of image-building content. Prerequisite(s): GRDS 709.


GRDS 720 Digital Studio I This course focuses on Internet sites design and man- agement. Students are expected to be familiar with HTML, XHTML and industry-standard Internet design authoring and imaging applications. Students review and critique Web sites from cultural, informational, aesthetic, ethical, design and functional perspectives, as well as explore, assess and implement development techniques that facilitate Internet sites’ overall usability and compliance with recommended Internet design standards. Prerequisite(s): GRDS 709.


GRDS 726 The Role of Graphic Design in Social Awareness This course examines the vital role of visual com- munication within the dialog of a society, specifically regarding issues that affect the well-being of its cul- tural integrity. Ethical considerations of the graphic design discipline are explored through lectures, inde- pendent research and the creative development of


cour se descr ipt ions


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