Advertising professionals combine skills in design, writing, strategic planning and branding for use in a wide range of media. Their role is to come up with “the big idea” that communicates an advertising message creatively, to reach and influence specific target audiences.
Bachelor of Arts
Bachelor of Fine Arts Master of Arts
Master of Fine Arts
At SCAD, advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession.
Courses in creative copywriting, strategic planning, business and integrated brand marketing round out a curriculum that produces graduates with superior capabilities and skills.