TOTAL LICENSING
WWE’s global enterprise
culture extravaganza. In addition to delivering the campaign, leveraging
its televised content, WWE brings the its pre-eminent pay-per-view event
excitement of its Superstars live in ac- and subsequent April international
tion to audiences around the world. tour.
WWE’s three brands, RAW, Smack- WWE replicated this promotional
Down and ECW, allow WWE to model in other key markets, launch-
play numerous US markets and take ing Champions of WrestleMania in
advantage of the strong international Australia with Kmart in 2008 and in
demand for its events. In 2008, WWE South Africa with Jet this year.
held 242 live events in the US and 77 In February 2008 WWE named Mat-
internationally, entertaining more than tel as its master toy licensee cover-
two million fans. ing all global territories, commencing
In WWE’s most recent major interna- in 2010.
tional tour, cereal brand Honey Mon- Under the terms of the agreement,
ster sponsored its UK dates, demon- Mattel will develop and market prod-
World Wrestling Entertainment strating the power of the brand in ucts in a wide variety of toy categories WWE Corp is on
(WWE) has enjoyed over 25 years connecting with young people across such as action figures, accessories and
its way to
of success, growing into a truly global the globe. playsets, games and puzzles, activity
fulfilling a
business with programming now avail- WWE’s success can be primarily at- toys, plush products, vehicles and role
able in 145 countries and 28 languag- tributed to the continuing popularity play products. The first line of prod-
commitment to
es. of their Superstars. WWE currently ucts will be available in 2010.
become a truly
Relying on in-house production ca- has 150 Superstars under exclusive WWE video games have sold more global enterprise.
pabilities at their advanced produc- contracts, ranging from multi-year than 44.7 million units since 1999, gen-
tion facility, WWE produces ten and guaranteed contracts with estab- erating more than $1.3 billion in rev-
Total Licensing
a half hours of original weekly prime lished Superstars, to developmental enue. “WWE SmackDown vs. RAW
time programming, 52 weeks per year, contracts. WWE owns the rights to 2008” has sold more than 7.1 million
takes a look at
which is distributed internationally. substantially all characters and exclu- units since its release in November
a company that
For the last 20 years WWE has been sively license the rights they do not 2007 and is available on PlayStation3, is as strong as its
the world’s leading provider of pay- own through agreements with their PlayStation 2, PSP, Nintendo Wii and
world-famous
per-view events. In 2009, WWE tele- Superstars. DS and the Xbox 360 platforms.
superstars!
vised 14 pay-per-view events, which WWE has established a worldwide In addition, “WWE SmackDown vs.
consistently rank among the high- licensing programme using World Raw 2008” was also released on wire-
est selling pay-per-view event pro- Wrestling Entertainment marks and less handsets, simultaneous to the
grammes in the industry. logos, copyrighted works and charac- console and handheld releases.
WWE’s crown jewel, WrestleMania, ters on a large variety of retail prod- Looking forward, WWE has identified
has achieved more than one million ucts, including toys, video games, ap- a number of key markets which hold
pay-per-view buys worldwide annu- parel and books. developmental potential. China, India,
ally for the past several years. In 2009, Currently, WWE has relationships Latin America and the Middle East re-
WrestleMania celebrated its silver with more than 160 licensees world- main significant opportunities for the
anniversary in Houston. The 25th An- wide that provide products for sale at business across all business units.
niversary of WrestleMania set a new major retailers including Tesco, Kmart, In addition, WWE is seeking to extend
record at Reliant Stadium, grossing Toys ‘R Us, Target and GameStop. The its third party promotions into new
$6.9 million in revenue, the highest company has 15 agents working in product categories. This year Wagon
grossing live event in WWE history. over 20 countries actively seeking and Wheels announced its partnership
With 72,744 in attendance, the 25th managing licensing and retail agree- with WWE for a major on pack and
Anniversary of WrestleMania sur- ments its behalf. giveaway promotion. Over the next
passed SuperBowl XLIII in Tampa Launching in 2007, WWE launched 12 months WWE aims to find other
(70,774 attendance). WWE fans from its Champions of WrestleMania retail new brands to align with to deliver
all 50 states, 24 countries and 7 Ca- promotion in the UK. Now in its third promotional activity.
nadian Provinces attended the pop year, WWE partnered with Tesco in
www.wwe.com
97
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160