TOTAL LICENSING
the Brando ality-based brands, as well as
Trust to the agency’s focus, dedication
further Mr. and creativity. We look for-
Brando’s tow- ward to a long and successful
ering legacy. association with this outstand-
We have al- ing firm,” said the Trustees.
ready begun Paramount Licensing licensee,
mapping out Australia Post, has launched
our strategy a series of celebrity postage
to include a stamps that include Russell
multi-tiered Crowe in his role of Maximus
program that in Gladiator.
will ensure his Crowe (along with fellow
brand stays Academy Award winners Ni-
relevant with cole Kidman, Geoffrey Rush
current audi- and Cate Blanchett) has been
ences and that future generations will named one of the “2009 Aus-
properly understand Mr. Brando’s last- tralia Post Australian Legends”
ing contributions to American con- in recognition of the contribu-
sciousness and culture,” said Ramez tion he has made to Australian
Toubassy. “After conducting a thor- entertainment and culture.
The Legends were honored
at Australia Day events held
in Melbourne, Sydney, Ad-
elaide, Perth, Darwin, Brisbane
and Hobart. Crowe and the
other participants were each
presented with 24-carat gold
replicas of their stamps. The
Legends are featured on eight
55-cent stamps, a first day
ough review process, we are pleased cover and a set of maxicards.
to announce assigning licensing repre- In 2009 Smiffys is going to be
sentation of the Marlon Brando name expanding its popular Elvis and
and likeness to Brand Sense Partners. Michael Jackson costume col-
Celebrity icons continue to be popu-
We appreciated the thoughtfulness lections. A new selection of Michael
lar within the fancy dress market and
and differentiation in their approach Jackson costumes will be unveiled
Smiffys is looking to make sure it is
to business development with person- including the Bad costume and Beat
up to date with consumers. The range
It jacket, alongside a
of costumes is set to grow within the
Top earners
Billie Jean costume
next year.
complete with se-
Tony Curtis has appointed Fame Farm
quined socks and
exclusive global consumer products
Kurt Cobain - £25m
glove.
and promotional licensing agency.
The Elvis range will
Tony Curtis, also an inter-
Elvis - £25m
also be increasing to
nationally known
Charles Schulz - £16.5m
include a Jailhouse
visual artist, creates
Rock costume, iconic
brightly colored im-
John Lennon - £12m
Eagle Hawk Jumpsuit.
pressionistic paint-
Albert Einstein - £10m
There will also be
ings, drawings and
one for the ladies
assemblages reflect-
Andy Warhol - £9.5m
with a female Elvis
ing the glamour of
Dr Seuss (Theodor Geisel) - £5m
jumpsuit.
his movie star status,
Another iconic fig-
his “generous nature
Ray Charles - £5m
ure for Smiffys is Mr
and his zest for life”.
Marilyn Monroe - £4m
T, with a new col-
The subject matter of
lection of Mr T cos-
his paintings include do-
Johnny Cash - £4m
tumes complete with
mestic still lifes featur-
signature Mohawk. ing floral and cat motifs,
135
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