TOTAL LICENSING
ing together thousands of profes- range includes keepsake tin boxes, courage a healthy and happy lifestyle
sional competitors, amateur players wipe-able play dresses and tabards, and earth friendly thinking. Planetpals
and everyday enthusiasts for the larg- aprons and tote bags, and a “let’s bake has “E Patrol” for teachers and kids,
est table tennis competition ever as- biscuits” gift set, available now. where they can earn certificates,
sembled in the U.S. The Venetian Las New for launch in 2009 is Santoro’s badges, get downloads and activities.
Vegas will play host to the inaugu- Tutti Cuti MINI Best Friends collec- IMC continues its progress in food
ral Hardbat Classic tournament, tion, featuring favourite characters and beverage licensing with activity on
a three-day event, June 26 – 28, and their perfect pets, supported by both the new client and new licensee
and leading sports marketer, PR activity including competitions in front. IMC Licensing was recently
Anheuser-Busch has Pink magazine, published by new UK hired by one of North America’s larg-
signed on as present- Tutti Cuti licensee Kennedy Publish- est food companies, Pinnacle Foods,
ing sponsor with its ing. to extend the reach of its portfolio of
best-selling Bud Light Pampered Girls, the global brand de- brands which includes Duncan Hines,
brand. signed and illustrated by artist Shan Mrs. Butterworth’s Syrup, Log Cabin
Scholastic Media Ogdemli and managed by Lifestyle Syrup, Vlasic Pickles, Lender’s Bagels
(SM) has big plans in Licensing International, has joined to- and Hungry-Man Entrees. A deal has
2009. Clifford the Big gether with Sanrio’s Hello Kitty. The been negotiated with Continuum
Red Dog sees the launch of the prop- initial co-branded collection of prod- Sales & Marketing for a new line of
erty’s own multi year, fully integrated ucts includes tote bags, tote sets and cookware and bakeware under the
cause marketing campaign, BE BIG!. cosmetic bags. Duncan Hines brand name. Product
Licensing deals are in place for The 39 New for 2009 from HIT Entertain- will be hitting shelves later this year.
Clues with University Games, Mead ment: Angelina Ballerina debuts a new The frozen fruit smoothie concen-
and Trends International. SM also has CGI series – Angelina Ballerina The trates of Chiquita Smoothies by li-
big merchandising plans for its new- Next Steps - and new specialty toys censee Old Orchard Brands are avail-
est Emmy award winning hit property, in fall. Thomas & Friends steams to- able in Strawberry Banana, Banana
the language-loving superhero Word- wards his 65th anniversary with his Colada, Peach Mango and Mixed Ber-
girl. Now in its second season on PBS first ever CG animated movie – Hero ry flavors and are providing consum-
KIDS GO, SM has lined up new books of the Rails – and more than 50 tie-in ers the fresh and nutritious benefits
from Scholastic and games and puzzles products in fourth quarter. In the DVD of a smoothie in their home without
from Briarpatch. Wendy’s featured and subsequent TV series, Thomas and having to make a trip to a smoothie
the award-winning I SPY property on his friends debut individualized voices bar. Other programs IMC has recently
a Kids Meal promotion this year – and and meet new engines on the Island worked on include Rocky Mountain
brand Goosebumps is continuing to of Sodor. Barney, Bob the Builder and Chocolate Factory Hot Cocoa Mix
deliver up scares with new books and Fireman Sam continue with new TV by licensee Lehi Roller Mills. The pro-
new product from Fox Home Video series and DVD specials in fall 2009 gram enjoyed a warm reception in the
and Mezco. SM is seeking partners for and 2010. chilly months when it first hit shelves.
its new 3-D animated TV series Turbo Planetpals is expanding its media po- In a different type of beverage sec-
Dogs currently airing on qubo. Round- tential with new partnerships, social/ tor, Tabasco Tequila launched in select
ing out their portfolio, SM will con- educational networks, blogs, forums markets. The premium tequila flavored
tinue to expand merchandising pro- and an Earth-zine.
Planetpals.com with authentic Tabasco is a unique and
grams for their other popular brands presently has over 400 pages of ideas, perfectly balanced marriage of the
including The Magic School Bus, Kim facts, lesson plans and stories to en- highest quality tequila with the hot,
Parker Kids, Little Scholastic / Scho-
lastic, Dragon and Maya & Miguel.
Santoro continues to enjoy success
with the kitsch-cool girls’ brand Tutti
Cuti, building on the reaction received
at retail so far to the new Carnaby
themed products, inspired by the 60s.
This collection is being supported by
Argos in the UK for 2009 and will
be launched across the pond by new
US partner Toy Island Manufacturing
Co Ltd in July. For younger girls, the
Tutti Cuti MINI Love Kitty collection
is attracting many new partners and
developments, including UK licensee
Shreds Ltd, whose Tutti Cuti product
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