NEWS
TOTAL LICENSING
V.I.P. REPRESENTS ROUTE 66 IN GERMANY
V.I.P. Entertainment & Merchandising has been appointed by Tempting Brands as its new
representative for the Route 66 brand in Germany, Austria and Switzerland.
Tempting Brands owns a wide portfolioof Trademarks and copyrights related to the fa-
mous Route 66 logo. Route 66 licenses have been already granted for apparel, footwear,
car/trucker/motorcycle accessories, eyewear and other products in various countries.
INDIAN CRICKET STAR IN DEAL
Harbhajan Singh, of the Indian Cricket team, has announced his first licensing agreement
with License India.
As per the agreement, License India will identify the right opportunities for licensed mer-
chandise, as well as setting up a chain of restaurants under the name of Bhajji Da Dhaba.
Harbhajan Singh explains, “Setting up a restaurant has been a part of my plans for years;
hence ‘Bhajji Da Dhaba’ would be the best fit for my first licensing deal. I’m also eager
to launch my first signature product in a few months and look forward to develop additional sports equipments and
academies in the coming years.”
According to Ms Anupama Bindra, Business Head, License India, “A growing number of celebrities and brand owners
are recognizing the benefits of licensing as a strategic marketing tool, which can effectively enhance brand awareness,
reach new customers, reinforce brand’s image, expand distribution and generate revenue. Going by the trend we can
forecast an increasing number of brands and celebrities to enter the licensing space”.
NEW JOB FOR MICKEY MOUSE IN CHINA
Mickey Mouse has a new job in China: teaching kids how to speak
English at new schools owned by Walt Disney Co.
The company says the initiative is primarily about teaching language
skills to children, not extending its brand in the world’s most populous
nation. But from the oversize Mickey Mouse sculpture in the foyer to
diction lessons starring Lilo and Stitch, the company’s flagship school
is filled with Disney references.
Classroom names recall Disney movies, such as “Andy’s Bedroom,”
the setting of the Toy Story films. To hold the attention of children
as young as two years old, there is the Disney Magic Theater, which
combines functions of a computer, television and chalkboard and is
the main teaching tool.
Disney’s foray into English-language instruction in China comes as
the niche industry is booming. McKinsey & Co. estimates that China’s
foreign-language business is worth $2.1 billion annually. More than 300
million Chinese are studying English, according to a speech delivered
in January by Premier Wen Jiabao.
ANIMAL PLANET EXPANDING FOOTPRINT
Animal Planet and its licensing agent, the Joester Loria Group (JLG), have signed a number of new licensees in key
product categories ranging from room décor and apparel to customized photography printing and novelty candy.
Looking to expand its brand footprint, the new products will begin hitting the market later this year.
Building on the success of the Animal Planet toy line at Toys R US, new Animal Planet branded merchandise part-
ners added by JLG include: Fotozines (customized photographic prints), Bendon Publishing International (children’s
publishing color and activity books); Trau and Loevner (t-shirts, tops, hoodies); Envirosax (re-usable shopping totes);
Screenlife (DVD games, board games, puzzles); TexStyle (bedding and room décor); Marion Health Greeting Cards
(social expressions); Hilco Corporation (novelty candy); and Zak Designs (children’s dinnerware).
In addition, Animal Planet also has licensing agreements with video game publisher Activision; Sherwood Brands
(Easter baskets and seasonal gift sets); TFH Publications (publishing); Buyseasons (children’s costumes); Jakks (dog
and cat toys, dog beds, leashes and collars); and Celebrate Expressions (party paper goods). Animal Planet will lever-
age its on-air and online platforms to support its licensing efforts including product placement and brand integra-
tion.
50
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160