NEWS
TOTAL LICENSING
Gallimard Jeunesse’s licensing in Iceland, Croatia, Slovenia, Africa and
program for its publishing South Africa. Distribution for the se-
hit Penelope continues to ries is handled in Europe, the Middle
gather global momentum. East, Africa and Asiana through
Following the significant success TV-Loonland and via Nippon
enjoyed in both France and Japan, Animation for Asia.
the brand is attracting interna- In terms of licensing, Gallimard
tional attention with new licensing continue to expand the program
partners and high profile promo- with product ranges now including
tional activities continuing to grow stationery, plush, apparel, accessories,
in a number of additional ter- mobile phone content and Nintendo
ritories. DS software. Nippon Animation will
Inspired by the successful be launching a seasonal Hallow-
publishing property created een themed promotion including
by Anne Gutman and Georg Hal- a range of licensed merchandise
lensleben, Paris based Gallimard sold in a Penelope branded retail
Jeunesse are actively licensing area throughout fifty stores.
Penelope, A curious young blue Staying in Asia, licensing and merchan-
koala, Penelope has gained popular- dising programs are now underway in
ity amongst preschool girls and boys both Korea and Taiwan with Austral-
since it launched in 2003. ian broadcaster ABC on board who
To date, over a million launched this Spring. In France, Pene-
copies of the books have
mas ‘specials’ as well as a second series
lope is broadcast on France 5 and the
been sold comprising
of 26 episodes. The series launched in
licensing program is growing with the
41 different titles and it
Japan in November 2007 on NHK and
addition of new licensees. Penelope
has been translated into
CS Channel. The show was an instant
will also have a dedicated magazine in
twelve languages. This
hit and has since attracted more than
Summer sold through French kiosks.
year alone will see elev-
25 licensees with over 500 product
Summer 2009 will also see Penelope’s
en new Penelope books
lines available.
launch in the UK on CBeebies. The
released in its home ter-
The series is currently broadcast in
property will be supported online by
ritory of France.
over fifteen countries including France
the BBC with a dedicated micro-site
In 2007, the property
(France 5), the UK (CBeebies), Italy
including activities and downloads. In
was picked up by Japa-
(Jim Jam), Denmark (DRTV), Norway
addition, publisher Random House is
nese company Nippon
(TV2), Finland (MTV3), Israel (Hop!),
increasing its program to support the
Animation created 26
Taiwan (Momo TV), Korea (EBS) and
licensing and merchandising program
five-minute episodes and two Christ-
Australia (ABC). In addition, it also airs
due to roll out next year.
TOTAL LICENSINGnull BUMPER FALL/AUTUMN 2009 ISSUE!
LEAD FEATURES TERRITORY BONUS DISTRIBUTION
SPOTLIGHTS
• Brand Licensing Preview • Brand Licensing 2009
• Sports Licensing • UK Special • MIPCOM/MIPCOM Junior
• Preschool Entertainment • South Korea • Licensing Asia (Tokyo)
• Reviews of Character Fair • China and Hong Kong • Italian Licensing Forum
(Korea) and • Benelux • Character Licensing Dubai
Licensing Factory (Croatia) • Japan • Hong Kong Licensing Show
Be a part of the only GENUINELY
CONTACTS
worldwide magazine for the
Editorial: Francesca Ash (
francesca@totallicensing.com)
licensing industry.
or Becky Ash (
becky@totallicensing.com)
Advertising: Jerry Wooldridge (
jerry@totallicensing.com
DEADLINES
or James Ash (
james@totallicensing.com)
Editorial deadline: 22 August 2009
Advertising deadline: 8 September 2009 Tel: +44 (0) 1892 782220 •
www.totallicensing.com
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