TOTAL LICENSING
censing & Merchandising (Fox Licens- newest animated series from Seth Mc- ral world can inspire.
ing) brings a large slate of entertain- Farlane that follows everyone’s favor- BBC Worldwide will also be introduc-
ment properties to Licensing Interna- ite soft-spoken Family Guy neighbor ing for the first time two brand new
tional 2009. The billion-dollar Ice Age Cleveland Brown. Fox Licensing also properties – the pre-teen multi-plat-
franchise comes back to movie the- functions as the exclusive licensing form Tronji created by Ragdoll Pro-
aters worldwide on July 1, 2009 with agency for Microsoft’s powerhouse ductions and dirtgirlworld a unique
the third feature film (this time in 3D); Halo franchise. Having developed a music-centric animation. Both will
Ice Age: Dawn of the Dinosaurs. The full line of licensed products for the broadcast on the BBC in 2009.
licensing program represents one of latest installment of Microsoft’s Halo CBS Consumer Products offers a
franchise – Halo Wars, Fox large collection of television icons.
Licensing will be previewing Among primetime series, NCIS
the future of Halo licensing. launches its first-ever licensing pro-
BBC Worldwide’s Chil- gram while 90210 and America’s
dren’s and Licensing divi- Next Top Model expand into new
sion is heading to Licensing merchandising categories. Television
International Expo 2009 in City’s classic portfolio celebrates an-
Las Vegas with a wide range niversary campaigns for legendary
of TV properties. series The Brady Bunch, Happy Days,
At Licensing Show 2009 on and Twilight Zone in 2009. Following
stand 2811, the commer- the blockbuster movie premiere, Star
cial arm of the BBC will be Trek extends its presence across all
seeking new partners for retail channels with movie, classic and
key properties as they roll- branded products targeting new fans
out internationally. These and collectors. New theatrical film
the Studio’s largest film merchandising include Ragdoll’s award-winning In the opportunities include Consent to Kill
programs with more than 200 global Night Garden, Charlie and Lola, the by author Vince Flynn and the highly
licensees, including blue chip partners Teletubbies and Little Airplane’s latest anticipated release, Beastly.
Activision, HarperCollins, Hallmark, pre-school show 3rd & Bird!. Headlining Chorion’s portfolio for
Ferrero, Unilever and other licensees After a restructure in the latter half of Licensing International is its new 3D
developing a full range of apparel, toys, 2008, BBC Worldwide’s Children’s and animated children’s television series
games and much more. James Camer- Licensing will be at Licensing Show Olivia based on the best-selling book
on’s epic action-adventure Avatar, one with more adult brands than ever be- series by Ian Falconer published by
of the most anticipated film events fore. The licensor will be showcasing Simon &Schuster. Following a success-
of the year, will be supported by an the multitude of licensing opportuni- ful debut on Nickelodeon (US), Five in
innovative toy line from master toy ties for world-famous brands such the UK, ABC Australia and TF1 France,
partner Mattel, while interactive giant as Top Gear, Strictly Come Dancing the 3D CGI 52 x 11-minute animated
Ubisoft will release video games in (known outside the UK as Dancing series is also starting to make waves
synch with the film’s December open- with the Stars) and Doctor Who. internationally and will air on over 20
ing. Fox Licensing continues to build Additionally, the newly launched BBC top broadcasters around the world
on success with yet another franchise Earth brand will be revealed for the this year including YLE Finland, SVT
film; Alvin and The Chipmunks: The first time, bringing together all of the Sweden, NRK Norway and RUV Ice-
Squeakquel set for a Christmas Day BBC’s natural history content includ- land.
2009 opening. In celebration of the ing Planet Earth which has enjoyed li- Spinmaster is on board as global maser
20th anniversary for one of the most censing success in the
successful entertainment properties U.S. since launching
of all time - The Simpsons - Fox L&M in early 2008. Visible
will highlight 2009 with a year-long across all platforms,
celebration featuring new product in- including TV, digital
troductions and promotional partner- and in future mer-
ships anchored by an historic partner- chandising, BBC Earth
ship with the United States Postal Ser- encourages engage-
vice for The Simpsons postage stamps, ment with current
Count on Fox to announce additional programming, clas-
anniversary themed products, events sic productions and
and partnerships throughout the year. future commissions
2009 will also usher in new merchan- and represents the
dising programs for Family Guy while wonder, creativity and
introducing The Cleveland Show -- the passion that the natu-
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