NEWS
TOTAL LICENSING
A BRIGHT FUTURE
Founded just six years ago by Vicki comprehensive survey of people
Willden-Lebrecht as The Bright and organisations from across the
Agency, The Bright Group has rapidly creative industries to see how we
established itself and is now one of could best cater for them, with a
the UK’s fastest growing agencies in view to creating an internal piece of
the field of art and illustration. software that could make life easier
“2009 has seen us restructuring for everyone, as well as bringing
and expanding with the addition of down the cost of sale by saving our
Heartfelt - a specialist subdivision clients time in sourcing artwork.”
within The Bright Group, focussing “Sparkle Box is a bespoke software
on greeting cards, wrap and textiles,” system to which Bright owns the
says Vicki. “ The original Bright Agency copyright and IPR. It really has been a
remains as a dedicated publishing revelation and the feedback we have
agency but Heartfelt received so far has been
is allowing us to fantastic, with clients
move forward by telling us that it has
specialising and transformed the way
focussing on the they select art and takes
greeting and gifts the time out of looking
industry.” for suitable illustrations,
Heartfelt has stream- making the whole process
lined the way Bright so much easier and more
does business and has cost effective.”
given clients a quicker and “The addition of Heartfelt and
more effective route to high qual- Sparkle Box has transformed the
ity illustrations. A significant factor way we do business and has built
in this has been the introduction up our reputation in a very positive
of Sparkle Box, the engine behind way, but we wouldn’t be anywhere
Bright’s presence on the web. Sparkle without the people we work with:
Box uses technology normally only the driving force behind our success
found on photographic stock sites is the Bright team, who are all
to offer a more productive method great, and the fabulous artists we
of securely exchanging illustrative represent. We have recently signed
content between artists and clients, two fantastic new artists: Alexandra
completely revolutionising the way Cowell, a brilliant new watercolour
pictures can be viewed and bought. artist behind a lot of the best selling
“The thinking behind this new images from Avocado, and Carol Lake
technology was that we wanted - an amazing pattern and floral artist
to be able to specifically showcase who designed the material for the
more of our artists and art to the dresses in Sex and the City. Things
right markets and in doing so provide are really moving forward for us in
our clients with much more choice,” 2009 and the future is looking very
comments Vicki “We undertook a Bright indeed!”
THE DOG IN PORTUGAL
Photography brand The Dog, from 4Kids International has increased its pres-
ence in Portugal with a successful promotion that pairs The Dog-themed
plush with OLA ice cream. Having kicked off in February, the promotion
ran nationally in Portugal in 37 OLA ice cream stores through early spring.
Customers were offered a branded mini plush with the purchase of an item
from OLA’s kids ice cream menu. Shops were sold-out of The Dog premi-
ums within 9 days.
“The Dog is part of the incredibly strong Artlist Collection franchise and
lends its unique visual style to a variety of licensing categories,” said, Sandra
Vauthier-Cellier, Managing Director, 4Kids Entertainment International. “The
Dog continues to attract interest from licensees and promotional partners
because of its strong history of success in both areas.”
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