NEWS
TOTAL LICENSING
LICENSING FACTORY SHOW IN CROATIA TO CAST
NEW EUROPE IN NEW LIGHT
Licensing Factory New Europe has Republic, Nu, pogody, Cheburaska sions and events.
organised the International Licensing from Russia and Professor Baltazar Zeljko William Krnjak, director of
Summit and Festival for September from Croatia. As these characters the event, comments: “I was in Rus-
22-25 2009 in Croatia. emerged, for a number of reasons, sia twice, and during the meetings
The company believes that New the properties and their creators with people involved in licensing and
Europe needs to be ‘unlocked’ for did not take full advantage of the merchandising and with retailers and
benefits of worldwide business manufacturers I found very positive
expansion. feedback and great interest. In Russia,
Still insufficiently exploited in business people say, first, we need to
licensing and merchandising, get to know each other. This is a par-
they are still waiting to be dis- ticularly apt statement as relations
covered by skilled profession- are very important for confidence
als. and trust as this creates an excellent
There is a huge, almost un- environment for business.”
tapped potential in this side of Visit
www.licensing-factory.com for fur-
the world for business oppor- ther information.
tunities domesti-
cally and interna-
tionally.
Licensing Facto-
licensing as it is a market of 400 mil- ry’s show aims to bring
lion people. this part of Europe to
Historically, the USA has held the the forefront of busi-
beacon for licensing, and expanded ness, and bring the re-
its properties worldwide. Other gions to international
countries then recognised the pow- attention. Specific aims
er of licensing and began to explore include connecting
such business opportunities, for ex- senior management
ample the UK, Germany and Japan. and owners of global
At the same time as when Mickey properties with own-
Mouse, Tom & Jerry and Marvel su- ers and management
perheroes were acquiring world of retailing chains and
fame, on the other side of the globe manufacturing compa-
characters were also being created nies of New Europe
for entertainment. countries via direct
Many of these characters are still contact, opportunities
alive and going strong today, but are for exhibition of the
slightly less well known in the USA properties creating
and other countries as they are in platforms for business
Europe. These include Gustavus development, and a
from Hungary, Lolek and Bolek from focus on networking
Poland, Pat and Mat from Czech through organised ses-
NODDY ON INTERNATIONAL ADVENTURE
In Noddy’s 60th anniversary year, Chorion is further expanding the reach of the family favourite, securing a number of
international sales across northern and southern Europe for its brand new series Noddy in Toyland and also its earlier
show Make Way For Noddy.
RTP Portugal, TV2 Norway and MTV Oy in Finland have all picked up the latest series Noddy In Toyland which has al-
ready been pre-bought by Five in the UK and by France 5.
MTV Oy Finland has also acquired Make Way For Noddy, along with Spanish broadcaster TVE which has taken the free
TV rights to all episodes of the show for broadcast on La 2 and Clan TV. The property is well placed following success
in neighbouring countries France and Portugal where it is a leading children’s property. Master toy, home entertainment
and publishing are already in place in the territory.
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