TOTAL LICENSING
Only a handful of books
published. Unfortunately, only a Awareness of The Little the character has also
exist that can claim to
year after it was first published, Prince is enormous. In a been named a UN Am-
Saint Exupéry disappeared in the recent Ipsos Survey, 90% bassador for sustainable
appeal to every age
sea whilst flying a reconnaissance of boys and girls aged developments through
on a different level. CS
mission for his French air squadron between six and fifteen international partner-
Lewis’ Narnia books, during World War 11. were aware of the prop- ships with companies
Richard Bach’s Jonath-
However, his legacy lives on and to- erty – a figure that rose such as Toshiba, Veolia and
an Livingston Seagull,
day, The Little Prince has sold more to 96% of adults. Woolmark and for other
than 134 million books around the The story, over the years, projects such as saving
Watty Piper’s
world and has has been a tremendous source of the Amazon Rainforest. In France,
The Little Engine
been translated inspiration. Walt Disney considered anti-counterfeiting measures for
That Could, and, into an astonish- making The Little Prince into banknotes included text from
perhaps the most
ing 220 languag- an animated movie but died The Little Prince – visible only
famous of all, Antoine
es and dialects before had had the chance to with a strong magnifying glass.
(compare this with Agatha Christie produce the film. Orson Wells On the entertainment side,
de Saint-Exupéry’s The
whose books have been translated also wanted to adapt the book into numerous musicals and operas
Little Prince.
in 85 languages or Harry Potter a feature film and legendary actor have been held around the world
which has been translat- James Dean so loved the book that including the Houston Grand Op-
The book, which featured a lit-
ed into 77 languages). he memorised most of the pas- era, Milwaukee Skylight and other
tle prince stranded in a
Undoubtedly sages. operas and musicals in Germany,
desert, was written in
the appeal of the book, Activity had continued over the France, Korea and Japan.
1943 and was no doubt
and The Little Prince char- years. In France, a new comic book But the story of The Little Prince
inspired by Saint Exupéry’s
acter is the charm and in- adaptation released in September is about to receive an enormous
own experiences. In late
nocence that transcends has ranked number one since its boost through an animated tel-
1935, following a long
age and national- release and more than 150, 000 evision series together with vid-
flight, together with his
ity. It has been copies have been sold to eo-games and online activity and
navigator, Saint Exupéry
described as a date. Further afield, in Ja- a comprehensive licensing and
crashed into the Libyan
‘spiritual clas- pan, a Little Prince mu- merchandising program that will
Sahara desert en route to
sic’. The poignant sto- seum and park in Ha- roll-out around the world. In fact,
Saigon. They were attempting to
ryline on one level kone, outside Tokyo, at- Method is looking to turn the
fly from Paris to Saigon faster than
appeals as a simple tale tracts more than 400,000 success of the book into a major
anybody had done before them.
for young children. On a visitors each year. And, in entertainment property based on
Whilst both of them survived the
higher level, the story is 2003, a small asteroid-moon, three key aspects – a television
crash, their meagre provisions ran
filled with allegory and first discovered in 1998, was series, a virtual world for children
out after two days and both men
moral issues which are named after and a video game program.
began to see mirages and suffer
better understood by The Little Method Animation has partnered
hallucinations before a Bedouin on
older audiences. Prince. with the Sogex, the French com-
a camel discovered them
In Korea, pany created 15 years ago by the
four days after their
there is a Antoine de Saint Exupéry Estate,
crash and saved
Little Prince to develop a 360 degree, multi-
their lives.
town and faceted program the property over
The profound ef-
the coming years.
fect of this may
With partners that include France
well have been the
3, Rai, WDR and Sony Pictures for
inspiration for Saint
video rights, Method are producing
Exupéry’s extraordi-
a television series compris-
nary book, The Little Prince,
ing 52 x 26 minutes.
which since it first appeared
The series will
in 1943, has become one of the
begin airing
best-selling books ever
in March 2011
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